1. Meevo Growth Award - Program Overview
Purpose: To celebrate the entrepreneurial spirit of Meevo clients and spotlight authentic stories of business growth, resilience and community impact - including the role Meevo and the Meevo community played along the way.
Who can participate: Any Meevo client!
Submission format: A simple, authentic video recorded on a phone is encouraged. Professional production is not expected and will not be a judging advantage.
What to include: Your name (First name or nickname if you are more comfortable), business name, and where you are located.
Where to submit: Post the video in the Meevo User Community Facebook Group by Friday, August 28th using the hashtag #MeevoGrowth.
2. The Story You Tell
Submissions should tell the story of their business. Suggested prompts include:
- How did the business begin, and what inspired its creation?
- What meaningful challenges, turning points or milestones shaped the business?
- What does the business mean to its team, clients and community?
- How have Meevo’s product capabilities, team members or partnership supported the business?
- What is the business working toward next, and how would the $10,000 grant help fuel that future?
Recommended video length: Up to 5 minutes. The emphasis should be on authenticity, clarity and heart - not video quality, editing or production value.
3. Eligibility and Entry Requirements
The submitting business must be an active Meevo client at the time of submission and at the time the winner is announced at Meevo Live! 2026.
One official entry per client business – meaning if you are a multi-location business, your entry should either represent the enterprise (all locations) or one specific location.
The entry may be submitted by an owner or employee who is authorized to represent the business.
The video must be original, truthful, and appropriate for a professional client community.
The entrant must have permission from anyone visibly featured or named in the video.
You must be present to win. The winning business must have an authorized representative present at Meevo Live! 2026 in Tampa when the award is announced.
4. Participation Benefit
Every business that submits an eligible video, will receive extended early bird pricing for Meevo Live! 2026 in Tampa.
- Submit your video and then send an email to GrowthAward@meevo.com to get instructions on how to receive early bird pricing.
5. Judging Panel / Criteria / Selection Process
Five judges will independently review all eligible submissions. They consist of three MSI representatives, including MSI founder, John Harms – and two respected external leaders from the professional beauty and wellness industry.
Each submission should be scored on a 100-point scale. Production quality will not be scored.
Criterion |
Points |
What Judges Should Consider |
Authenticity and Heart |
20 |
The story feels genuine, personal and emotionally resonant. The entrant communicates in a candid, believable voice. |
Business Story and Progress |
20 |
The video clearly explains how the business began and the meaningful steps, decisions, challenges or milestones that shaped its progress. |
Impact on People and Community |
20 |
The business has made a positive difference for employees, clients, the industry or its local community. |
Meevo Impact |
20 |
The entrant explains what role Meevo has played in the past and/or will play in the future in the businesses’ success story |
Future Vision and Use of Grant |
20 |
The business articulates an inspiring but practical vision for what comes next and how the $10,000 prize would help create additional growth or impact. |
Each judge scores every eligible entry independently using the approved rubric. Scores from all five judges are totaled or averaged to determine the leading submissions. In the event of a tie, the higher combined score for Authenticity and Heart, followed by Business Story and Progress, serves as the first tiebreaker.
6. Award and Prize Structure
Recipient |
Recognition |
Winning Business |
$10,000 Meevo Growth Grant
A cash award to be reinvested in the business to fuel its next chapter of growth.
$1000 Storyteller Recognition
A personal thank-you to the individual who recognized the business and submitted the winning entry.
|
1st Runner-Up |
$500 Meevo Growth Recognition
A cash award in recognition of your business journey and the future ahead.
|
2nd Runner-Up |
$250 Meevo Growth Recognition
A cash award in recognition of your business journey and the future ahead.
|
All Eligible Entrants |
Meevo Live! 2026 Early Bird Pricing
Will receive early bird price of $499
|
The winners will be announced on stage at Meevo Live! 2026 in Tampa on September 20th-22nd. The winning businesses must have an authorized representative present at the announcement to receive the award. With permission, MSI may show a short excerpt from the winning video before the announcement.