Spas and salons continually strive for innovation in a highly competitive industry. Celebrations like Valentine’s Day and International Women’s Day present opportunities to market and expand your clientele. As a spa or salon owner, you can use themed promotional and marketing strategies to increase foot traffic and exposure.
Let’s discuss the significance of International Women’s Day in the beauty industry and a few innovative ways to drive sales.
The Significance of International Women’s Day
We observe International Women’s Day annually on March 8 to highlight the global women’s rights movement. Every country and community has unique ways of honoring women who have impacted others’ lives. This celebration focuses on issues like gender equality and violence against women and children. Women of all ages and races deserve appreciation for their unrivaled strength and resilience.
Spas and salons are retreats where women can get away and enjoy treatments that uplift and rejuvenate their minds, bodies, and souls. Some can’t afford as much self-care as they would like, so your business should consider running promotions for International Women’s Day that everyone can enjoy.
Use these ideas to celebrate women while marketing your spa or salon.
Promotional Ideas to Celebrate International Women’s Day
Adjusting your budget to spend more on advertising and marketing is worthwhile for International Women’s Day. You can attract new clients by developing custom promotions for the day.
Gift Cards
Gift cards are the perfect present for busy women like moms, teachers, and entrepreneurs. As an International Women’s Day incentive, you can offer complimentary gift cards with each spa or salon treatment to encourage clients to book a follow-up appointment. Gift cards are flexible enough to tailor to each client’s preference or pre-load with an amount that covers a specific treatment.
Pamper Packages
Everyone loves taking time out for pampering, but some spa treatments can be costly. Run an International Women’s Day special with a discounted package deal. Encourage clients to bring their mothers, sisters, or friends to take advantage of the offer.
Include various package options allowing people to mix and match massages, facials, manicures, pedicures, and haircuts according to their preferences.
Discount Vouchers
Vouchers are ideal for encouraging people to indulge in more expensive treatments at a reduced price. Buy-one-get-one-free coupons are popular and lead to increased sales if reasonably priced. Incentives for clients who book online encourage them to continue using the system in the future. For example, they could receive a 5% discount on their subsequent treatment by booking in advance for International Women’s Day.
Branded Samples and Free Gifts
Decorate your spa to make clients feel welcome when they arrive. Consider designing inspiring International Women’s Day greeting cards or signage with quotes from well-known women throughout history. Give out branded product samples and encourage participation in a prize drawing.
A selfie booth allows clients to show off their “glow-up” after treatment. Encourage them to post their photos on their favorite social media platforms and tag your spa or salon. It’s fun for clients and no-cost marketing for you.
Marketing Ideas for International Women’s Day
Effective marketing is the driving force behind most successful campaigns. Carefully plan the timing of International Women’s Day promotions to raise awareness beforehand. Here are a few tips for implementing impactful marketing techniques.
Email and SMS Marketing
Traditional email and SMS marketing strategies can effectively reach your ideal target audiences. Sending an email and text notification at least one week and then one day in advance creates awareness so clients can prepare for the upcoming promotions.
Capture client contact details with an efficient software system to avoid manual work. Use this system to customize emails with tailored templates. Track bounce and click-through rates to monitor client behavior and follow up via text messages.
Charity Initiatives
Businesses that positively impact the community earn a positive reputation. Committing to charitable causes by donating to local women’s homes, shelters, or food banks helps establish trust. It displays integrity — community engagement and goodwill increase when spa and salon owners contribute to society.
Organize a mini spa day specifically for female entrepreneurs in your city, or sponsor a short course for a deserving, talented woman interested in the beauty industry. The community is likelier to get involved with charity initiatives, encouraging unity and promoting your spa or salon as an honorable business worth supporting.
Social Media Campaigns
Social media is a surefire way of gaining online exposure and word of mouth. Share motivational photos and stories and post online giveaways that involve liking, following and sharing your business’ social pages. Ensure people can find your business online by integrating search tools for increased online visibility. Encourage client reviews to boost ratings further and improve SEO rankings.
Invite a Motivational Guest Speaker
Arrange an inspirational guest speaker at your spa or salon on or before International Women’s Day and invite regular clients to attend. Greet them with a complimentary glass of fruit juice, wine, or champagne. Offer free mini product samples or services like 10-minute foot or neck massages to enhance their experience. This unique treatment highlights their value as loyal clients while enjoying a relaxed social setting with like-minded people. Share pictures of the event on social media to raise awareness and increase exposure.
Partner With Local Women-Owned Businesses
In anticipation of International Women’s Day, consider partnering with local women-owned businesses like fitness studios, wellness brands, and fashion boutiques. Cross-promotions mutually benefit both companies with exposure and the potential to gain new customers from the other. A spa and fitness voucher or salon and fashion gift card are International Women’s Day business ideas for attracting clients with different interests.
Effectively Market Your Spa or Salon With Meevo
Meevo is an all-in-one spa and salon software solution that helps with client management, operations, and marketing. Online appointment bookings are seamless, and payment options are safe and secure. Add-on features like e-gifts, client intake forms, and walk-in management offer extra convenience and flexibility.
To learn more, call us at 973-406-4046 or request a demo to see how Meevo can increase your revenue and customer base.
