Spa and Salon SEO: Get Found in Search Results

The Meevo Marketing Suite gives you control of your brand's reputation to rank higher in search results and drive more traffic to your website. Our Online Presence Management solution makes it easy to manage all the facts about your business, ensure accurate results on business listing sites, and see and respond to customer reviews so you get found in SEO search results.

female managing her business on her phone

What Is SEO for Salons and Spas?

When people want to find the best medical spa or hair salon in their area, one of the first things they'll do is head to Google or another search engine and search for “salon near me” or “spa near me.” They may also search for the specific services they want to receive. Search engine optimization (SEO) is a group of practices your salon can use to ensure you appear at the top of the search engine results pages (SERPs).

Keeping your business website and social profiles updated helps improve your salon or medical spa SEO, which makes your business more visible online. The more users see your site, the more clients you can gain.

Using Meevo’s Online Presence Management, Beauty & Wellness Businesses see

24%

Increase in Google Traffic

57%

Increase in Google Map views

74%

Increase in other search engine profile views

43%

More impressions via search engine results

62%

More clicks to their business listing

Listings Management

Control Your Digital Business Listings

Maintain accuracy in search results with direct connections to hundreds of digital platforms—such as Google, Yelp, Amazon Alexa, Facebook, and many more—where your customers look for answers. Easily update key information across digital platforms so consumers receive accurate answers wherever they look for information about your business.

Check the Health of Your Business's Online Information with the Meevo Listings Scan

Instantly see how your most critical location data appears on Google, Yelp, Facebook, and dozens more maps, search engines, apps, and directories. Input your information into this powerful tool and see your business's digital listings health in real-time.

Scan Your Business Now

Reputation Management

Track and Respond to Customer Reviews

Quickly request, monitor, and respond to customer reviews across multiple digital platforms to uncover new opportunities to improve your business, book more appointments, and boost sales. A single dashboard displays all your client reviews for all locations in one place — making brand management easier than ever. Use built-in AI to automatically generate individualized review responses leveraging your unique brand voice and data.

Local SEO

Answer Customer Questions Online Wherever They Search

Do you take online appointments? What are your holiday hours? Do you accept contactless payments? What services do you offer? Consumers are asking questions about your business. Appearing in search results when it matters most drives more clicks and conversions for your salon or spa—driving additional revenue for your business. Meevo's Online Presence Management solution helps you increase your discoverability, improve your customer experience, and operate more efficiently to grow your business.

Online Presence Analytics

Bring Engagement into Focus with Powerful Analytics

Meevo's online presence analytics give you a holistic view of total impressions, clicks, and other data so you can better understand what your customers are looking for online and how they are interacting with your brand.

Social Posting

Inform and Engage Clients on Facebook and Google

Social Posting made easy! Add content to your Facebook Page and Google Business Profile all in one place right inside Meevo. Choose to post updates immediately or schedule them for a later date and time to optimize engagement and performance. You can even comment on your Facebook updates in real-time! Social Posting comes included in all Meevo subscriptions at no extra cost.

Meevo 5-Star Ratings

Collect Positive Feedback on Your Services and Providers

Automatically alert visitors through email or text to rate their service and service provider at checkout time, view their feedback in Meevo, and automate which ratings get published.

4.7

Average Google rating of businesses using Meevo

4.85

Average Google rating of businesses using Meevo based on experience and process

Tips for Salon and Spa SEO

Done right, SEO can help boost traffic to your spa's website and your brick-and-mortar location, leading to an increase in bookings. To make the most of your salon's online presence, follow these tips:

Use Keywords Wisely

Keywords are at the heart of SEO, but using them strategically is most beneficial (keyword stuffing can actually hurt your search results). Incorporate keywords, such as the types of services you offer, your location, and whether you operate a hair salon, spa, or medical spa, into your website's content and company description.

Be Proactive

Take a proactive approach to improving your salon's reputation by asking clients to leave reviews when they check out. Those reviews will then get published online, providing social proof of your business and potentially encouraging new clients to book with you.

Think like your clients

Consider what information potential clients need and want when they search for “day spa near me” or “eyebrow waxing near me.” Then, make sure your website delivers that to them. Double-check to ensure your site and social profiles are user-friendly on any size screen.

Keep your details up-to-date

Make a point to regularly update your salon's profile information, including new hours, stylists, or services you offer. Updating your information regularly makes it easy for clients to get accurate details when they want to schedule an appointment. It also signals to the search engines that your salon is still open and active, which helps boost its ranking on SERPs.