In this release, we’re sitting down with Andrew Clarke, VP of Product Strategy at MSI, to discuss some of the most impactful enhancements included in Meevo’s fifth release of 2026. From more personalized marketing automation to tools that help providers document faster, this release continues to focus on helping businesses save time, improve client engagement, and streamline daily operations.
Q: What’s your favorite enhancement in this release?
My favorite has got to be our new Emma Journey Drip Campaign capabilities.
For many businesses, staying connected with clients isn’t the challenge—doing it consistently and at the right time is. Journey Drip Campaigns allow businesses to create automated marketing sequences that deliver targeted communications based on specific client actions, milestones, or timelines.
Whether it’s welcoming new clients, nurturing leads who haven’t booked yet, re-engaging inactive guests, or educating clients about memberships & services, businesses can now create more sophisticated marketing journeys for their customers without relying on manual follow-up.
Q: How will businesses benefit from this feature?
This enhancement helps businesses deliver the right message at the right time while reducing the amount of manual effort required from their teams.
Rather than sending one-off campaigns, businesses can build automated journeys that guide clients through a complete experience. New clients can receive a welcome series, prospective clients can receive educational content over time, and existing clients can receive targeted communications based on their behavior and engagement.
The result is more personalized communication, stronger client relationships, improved retention opportunities, and a more scalable marketing strategy. Businesses can stay engaged with clients throughout their lifecycle while allowing their teams to focus on delivering great service.
Q: What other enhancements stand out in this release?
There are several updates that businesses will appreciate.
We’ve continued to expand our new Online Booking experience with additional flexibility around client authentication. Businesses can now allow clients to browse availability before requiring them to log in to complete their booking, creating a smoother booking experience while still maintaining account security.
We’ve also introduced direct booking links for employees, services, and service categories. These links can take clients directly into a specific part of the booking experience, reducing clicks and making it easier for businesses to promote providers and services through websites, email campaigns, and social media.
Additionally, clients can now book appointments more easily for family members and guests, making Online Booking more convenient for households and businesses that frequently schedule appointments for multiple people.
Q: Is there a hidden gem in this release that you think all Meevo users should know about?
Absolutely! My hidden gem is our new Chart Phrases functionality for med spa providers.
Anyone who spends time documenting treatments knows that certain notes, instructions, and recommendations are entered repeatedly throughout the day. Chart Phrases allow providers to create reusable text shortcuts—often called dot phrases—that can instantly populate chart fields with commonly used content.
What makes this particularly valuable is that businesses can standardize documentation across providers while simultaneously reducing charting time. We also included a library of prebuilt phrases to help teams get started immediately, along with the ability to create their own shared or personal phrases.
It’s one of those enhancements that may seem small at first glance, but for providers who chart throughout the day, the cumulative time savings can be significant. It helps improve consistency, efficiency, and overall documentation quality.
The Road Ahead & Meevo LIVE!
As always, I want to thank our customers for their continued partnership and feedback. Many of the enhancements we deliver are influenced by the ideas, suggestions, and conversations we have with businesses every day.
Your participation in our Ideas Portal plays an important role in helping us prioritize where we invest next. We’re excited to continue delivering enhancements that help your business operate more efficiently and grow.
We appreciate you choosing Meevo and look forward to sharing even more innovations in future releases. If you want an exclusive sneak peek at what’s coming next, join us at Meevo LIVE! 2026, our annual clients-only event. We’ll be revealing first looks at features you won’t want to miss, including exciting work with AI, and there’s no better way to experience them than in person. This year’s event takes place September 20–22 in sunny Tampa, Florida. Space is limited, so save your spot today!
