Looking for an easy way to increase your average ticket and build client loyalty? Maximize your add-ons such as shampoo and conditioner upgrades, aromatherapy, and more. Add-ons are a profitable selling strategy that come at an extra cost for the client, but no extra time for the service provider.
Think about it. Something as simple as $5 tea tree oil added to the shampoo experience can make the client feel reinvigorated without noticing the little extra spend. Repeat this $5 process over 100 clients per week, and you’ve got an additional $500 in revenue per week.
How Add-Ons Benefit Your Business
Here are five reasons why add-on services are valuable to your salon or spa:
Keep Clients Delighted. We recommend changing your add-ons with the seasons. Focus on implementing scents and textures that invigorate the senses and provide an enhanced service experience.
Build Trust. Picture this scenario: Your service provider sells an add-on at the chair, which the client ends up loving. That transaction just became a trusted recommendation from the service provider to the client, thus building their relationship.
Increase Average Ticket. What’s $5 more for an amazing scalp massage at the bowl? An add-on can greatly impact the client experience, without a huge increase in cost at checkout.
Increase Frequency of Visit. Constantly delighting clients with new add-ons as well as building trust through recommendations will keep your clients coming back for more.
Easy to Implement. Millennium and Meevo allow you to input add-on suggestions for each service that the front desk or service provider can select at time of booking or at the chair. This creates a seamless process for your team when selling to clients.
Create Add-On Menus
A menu that details your add-on options can transform your business into a powerful selling tool. How often does your salon or spa hand out a printed service list to your current or new clients? Just think — your client may not even be aware of certain services you offer. Menus allow you place your add-ons in front of clients who are already in the spending mood and ready to be pampered.
Educate Your Team
Just a slight increase in your average ticket from add-ons can make all the difference to your revenue. Your team should understand the impact and benefits of add-ons as well as up-selling and cross-selling.
