Creating Summer Pricing Strategies That Drive Revenue at Your Salon or Spa

Salons and spas often face a seasonal decline in sales during summer as clients travel or shift spending elsewhere. In this season, how you price your services can encourage client spending and generate revenue.  

Effective summer pricing strategies help you gain attention and increase perceived value when bookings are low. This thoughtful approach to summer pricing can turn quieter months into high-revenue seasons while strengthening client loyalty.  

Tap Into the Summer Client Mindset 

Effective summer pricing strategies help you gain attention and increase perceived value in clients’ minds to drive salon seasonal revenue. In summer, hot, humid conditions will lead to increased demand for specific treatments. For example, waxing, keratin treatments, and lightweight haircare options become more popular as clients head on beach vacations. Plus, clients are more active and social in summer, creating a need for touch-up services, sun-protection skincare, and beauty solutions that last through heat and travel.  

In summer, clients expect: 

• Convenience: Summer schedules are packed or unpredictable. Clients prefer quick, low-maintenance, or bundled services to save time without sacrificing results.  

• Seasonal self-care: For some, summer offers time to slow down and invest in wellness. Summer spa promotions like massages, body treatments, and rejuvenating skincare appeal to those looking to recharge. 

• Event-ready services: With weddings, graduations, and travel plans in full swing, clients want to look their best. Your salon’s summer service packages should be relevant to the social season. Think of smooth skin, polished nails, and humidity-proof hair for events.  

Once you’ve determined what your clients want, you can develop a summer pricing strategy that encourages them to take advantage of your seasonal offers.  

The Psychology Behind Pricing Strategy 

How you price your services directly influences how clients perceive them. Offering the lowest prices doesn’t mean you’ll get more business. It could have the opposite effect. When something costs more, people assume it’s higher quality—that’s how the brain makes quick decisions.  

Clients in a salon or spa don’t always know the difference between techniques or product lines, so they rely on price as a signal. A more expensive facial or treatment tends to feel more effective and indulgent.  

Pricing too low can unintentionally make your services seem less skilled or generic, in which case raising prices could benefit your business. Smart pricing helps position your services as trusted and valuable, so clients are inclined to book.  

5 Effective Salon & Spa Seasonal Pricing Strategies

Pricing strategies are powerful tools that salons and spas use to guide how clients perceive value and make booking decisions. By presenting prices thoughtfully, you can highlight the best options, encourage upgrades, and create a sense of urgency—without lowering your profits. Here are some of the most effective strategies: 

Price Anchoring 

This strategy uses a high-priced service as a reference point, making mid-tier options feel more affordable to clients by comparison. We tend to rely on the first piece of information we receive when making a judgment, so subsequent prices seem more appealing.  

For example, if your facials start at $130, you could add a luxury facial at $200. The $200 facial will make the $130 one look like a great deal.  

Decoy Pricing 

Introduce a third option that’s less appealing to steer clients toward the package you want them to choose. For instance, if you offer a basic manicure for $40, a deluxe for $70, and a middle tier for $60 to bridge the two, many clients will choose the $70 upgrade.  

Charm Pricing 

This pricing strategy leverages the psychology of odd dollar values so clients perceive something as a better value because it ends with a nine. Ending prices in nine, like 99 cents, subtly makes a service feel more affordable, even if it’s just cents less. It doesn’t significantly impact your profit but gives clients a nudge to act.  

The price feels less expensive, so clients are more inclined to book. For example, clients will more willingly book a service that costs $39 than a $40 one.  

Bundling 

Combining multiple services at one price creates clear value and encourages clients to spend more than they would if they booked just one or two individual treatments.  

For example, create a summer glow package that includes a facial, brow wax, and mini peel. Ordinarily, these three services charged individually might add up to $160, but bundled, you might charge $149. This bundled package feels like a better deal to the client and encourages them to try services they might not have booked otherwise.  

Limited-Time Offers 

Limited deals or seasonal pricing offers add urgency and nudge clients to book soon to avoid missing out on a great deal. For example, you might provide a summer hair package that offers clients a complimentary treatment with every haircut for the season or 10% off treatments for one weekend only.  

Promote Your Summer Offers for Maximum Impact 

Promotion also needs to be strategic to get the most from your summer pricing. Using an omnichannel approach to announce your offers will ensure maximum exposure, including via email, SMS, social media, and your website.  

Personalize your marketing messages based on client history and preferences, for example, target regular facial clients with a summer skincare bundle or send an SMS to last-minute bookers with limited-time upgrades. Here are more ways to promote your summer pricing strategies. 

Salon & Spa Email Marketing 

Email is one of the most effective ways to share seasonal offers, especially when personalized. Avoid generic emails and segment your list based on client history. Promote hydration facials to regular skincare clients or bundle deals to those who often book multiple services. Schedule a series of emails to keep the package top-of-mind, including the announcement, reminder, and last chance messages.  

Use Meevo’s email marketing platform to create targeted promotions. Leverage predesigned templates, segmented client lists, and analytics for professional, effective campaigns.  

SMS Text Marketing 

Salon & spa text messages are a great way to cut through the noise and communicate time-sensitive offers to your clients. Remember to keep messages short and actionable, like “Flash deal! Book our summer smooth package today and get a free brow wax.” Include a booking link, too, so clients can easily book and be aware of the timing. Don’t send messages late at night or early in the morning. 

Social Media for Salons & Spas

Build excitement with Instagram and Facebook and leverage social media trends to share your message. Use salon & spa social media tools to share before-and-after photos, client testimonials, or behind-the-scenes looks at seasonal treatments. Reels and stories work well for showcasing bundles in action. Pin posts about your summer packages and highlight them in your bio or story highlights.  

Your Salon or Spa’s Website 

Feature your summer packages prominently on your website homepage. You could use a banner, pop-up, or featured section with clickable calls to action like “Book Summer Specials Now” to engage clients.  

Create a dedicated landing page that outlines what’s included, why it’s valuable, and how long it’s available. This also gives you a page to link back to from emails, social media, and SMS. 

Enjoy Your Best Summer Revenue Yet With Smart Pricing

For successful summer revenue, you need an effective pricing strategy. Build your packages by balancing client needs, seasonal demands, and perceived value. Then, amplify their impact with promotion. By pricing with intention and aligning your offers with what clients want in summer, you can increase bookings and generate consistent revenue during the seasonal dip. 

Ready to simplify daily operations and increase your revenue? Request a demo to see Meevo in action today.