Gift Card Ideas for Salons & Spas to Share with Clients

Offering gift cards for your salon or spa is a great way to build client loyalty and introduce new products or services. And since eGift cards are available 24/7, they can help you increase cash flow even when your doors are closed. Explore gift card ideas for your business and ways to advertise them below.

9 Salon Gift Card Ideas

From discounts to swag bags, here are some spa gift card ideas you can share with your clients:

1. Discount On a Future Appointment

A simple yet effective way to incentivize clients to purchase gift cards is by offering a discount on a future service. For instance, you might offer a 5% to 25% discount on their next haircut or facial if they buy an eGift card on your website or at checkout. This encourages an immediate sale while motivating a future visit from that client — a win-win for your business and your clientele.

2. Extra Value for First Buyers

Spark excitement and drive quick sales by offering extra value to the first buyers. For example, you might offer a $150 gift card for just $100 to the first 10 clients who purchase. A bonus can get clients to buy from you more immediately, providing quick cash flow for your business.

3. Free Add-On Treatment with Purchase 

Sweeten the deal with a free add-on treatment when clients purchase a gift card, often with a minimum spend. For instance, clients who buy a $150 gift card might get a free hand massage or lip treatment. A $200 gift card purchase might mean clients can select their own add-on. This can help you market your services and encourage future upselling.

4. Extra Value on Higher Purchases

Offer your clients extra cash on top of their gift card value when they spend a certain amount. For example, you might add an extra $15 for every $150 they spend.

Introducing extra value can entice clients to spend more on your gift cards, boosting your revenue. It’s also a great way to expand your client base and reach, which is especially important for multi-location businesses.

5. Tiered Gift Card Services

Create tiered gift card packages to accommodate different budgets and preferences. You might design levels like “Express Escape” for a quick treatment, “Deluxe Recharge” to combine several services, or an “Ultimate Serenity” package for a full day of pampering.

Establishing tiers can make your gift cards more appealing, since clients can choose a gift for their spending comfort and the recipient’s desires. Use Meevo’s Membership Management software to conveniently create, promote, and track these packages.

6. Free Product with Purchase 

Add perceived value to your gift cards by offering a complimentary product with every purchase. Salon gifts for clients could include a travel-sized shampoo with a smaller gift card purchase, or a full-sized bottle with a higher-value card. This can encourage your clients to try out new products and potentially purchase more from you in the future.

7. Flash Sales

Drive immediate gift card purchases at your salon or spa with a quick flash sale. Offer 20% off all gift card purchases for 24 hours, for example. The incentive can encourage impulse buys and generate fast revenue.

8. Special Packages & Bundles

During busy times, like the holidays, people are always looking for convenient yet thoughtful gifts. Curate special packages or gift card bundles for your services. For instance, you might bundle four $50 gift cards for a total of $175. This way, clients can purchase multiple gift cards at once while saving money.

9. Client Nominations for Special Gifts

Build community spirit by letting clients nominate a deserving friend or loved one for a gift card when they purchase one above a certain amount. This could be for a teacher, health care worker, or anyone needing a little pampering. It’s a great way to position your business as community-minded, which helps drive gift card sales and positive word-of-mouth for your salon or spa.

Spa Gift Card Advertising Ideas & Best Practices

You’ll need a strategy to get the word out about your gift cards. Here are some salon gift certificate advertising ideas and best practices to help you get started.

Send Out Holiday Reminders 

The holidays are a perfect time to promote your gift cards. Take advantage of this peak shopping time by sending custom emails to your clients using Meevo’s Email Marketing solution. Let clients know which holidays are coming up and the gift cards available for purchase. For example, you might send a Christmas-themed email encouraging clients to purchase gifts for friends and family early.

An in-person marketing strategy might include setting up a themed display for your cards, complete with bows and ribbons to make them more appealing gift ideas. Other peak times to promote your cards and encourage sales include Valentine’s Day, Mother’s Day, Black Friday, and Cyber Monday.

Encourage In-Person and Online Purchases

Salon gift cards are flexible. With physical and digital gift cards, your salon or spa can offer cards in a way that’s most convenient for your clients.

Begin by letting the guests in your chairs know about your gift card offerings. While social media and an online presence are important, a good conversation can still make all the difference. Place a sign at your front desk, and encourage your stylists to remind clients about promotions, especially during the holidays.

eGift cards are even easier to manage. When your salon is bustling with clients, your website is available 24/7 for clients to purchase gift cards. Use Meevo’s Social Media Marketing tools to post reminders about gift cards on your accounts.

Make Your Gift Cards Match Your Brand

Your gift cards should reflect your brand. Create custom-designed cards with Meevo’s eGift solutions. Include your logo to make them look professional and increase their perceived value. Let clients choose from preload designs celebrating holidays, birthdays, bridal events, and more. With attention to detail, you can make your gift cards more desirable for your clients and drive revenue.

Elevate Your Gift Card Sales with Meevo

Offering spa gift cards for clients can help you unlock new revenue for your business. Meevo, the all-in-one business management software, makes implementing creative gift card ideas simple and convenient. With Meevo’s eGift solutions, you can offer customizable gift cards 24/7, boosting sales at any time. Effortlessly track sales and oversee multi-location operations from anywhere.

Take advantage of Meevo’s Marketing Suite to advertise your services and promote your gift cards. Discover how Meevo helps manage the business side of beauty and wellness, turning gift cards into a powerful growth engine. Book a demo today.