Father’s Day Marketing Made Easy

June 12, 2019

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Are you offering any Father’s Day deals or deploying marketing campaigns for the dads this June? While Father’s Day may never be as busy of a time as Mother’s Day commercially, there’s still plenty of untapped opportunity to be explored for your business.
Fathers need a little pampering and R&R too, even if they won’t admit it, so make sure you’re taking advantage of the holiday by offering packages and deals for that special father figure in everyone’s life.
Here are 5 easy marketing ideas to help you bring in the dads and keep them coming back.


Offer low maintenance care
Offer up some simple and easy skin care, hair care products, signature scents, and other soothing product selections to keep the mornings efficient for your male clients. A high maintenance and complicated hygiene routine might not be what some dads are looking for, so having more simple and accessible options for the guy on the go ensures that everyone is included and boosts your sales.


Let’s talk about health
Whether the dads you know work stressful office jobs, performing manual labor, or any other sort of demanding job, there are so many ways for his daily stress to hurt his health. That’s why you should be promoting the many health benefits of salon and spa services like massages, facials, and the importance of overall self-care to keep him at his happiest and healthiest all year long.


According to a survey by the American Med Spa Association (AmSpa) millennial men are rising from 10 to 30% of the market when it comes to taking care of their health with medical spa treatments. Capitalize on this trend and pull in all of the dads!


Speak their language
Talk about your services in a results-oriented way. He may not like the idea of a Swedish massage and facial, but something to help his sunburn and a sports treatment to fix the knots in his back might be on the top of his wish list. Every dad wants and deserves to look and feel their best, so make sure you deliver with the right retail offers. Sell their favorite products like self-care, beard oils, low-care maintenance, and all your salon or spa’s other favorite products. Let your clients quickly and safely collect their Father’s Day gifts by offering a contactless transaction with easy curbside pickup.

Showcase Father’s Day gift bundles
Whether it’s a handselected care package of great men’s products or a small group of pampering services, bundles take the stress out of having to choose! Dad can sit back, relax, and have everything taken care of for him- and that’s what he’s always wanted! Right? So whether he wants a pedicure and a massage, or his favorite haircut and shave, make sure it’s all about what he’ll love. Allow your clients to give the gift of quality time with baskets curated for couples and father-child bonding. Adjust your client experience to better suit today’s climate by offering specials that clients can redeem in the future or use in their own homes. Even though there might be occupancy restrictions in your salon or spa right now, you can still find ways to bring families together safely. Presenting offers through eGifts, throwing it back with the classic “coupon book,” or selling a package of haircuts will make excellent gifts for the men in the lives of your clients and help improve the client’s frequency of visit. And since things like eGift cards can be bought online at any time, you can market this gift idea throughout the holiday weekend.

Check out these services
that will be perfect for introducing and easing your favorite guy to the spa and salon experience.
Spend the day together
Have your clients get out on the town with dad and make a day of it! Offer affordable pampering services that your clients can enjoy with their fathers for some quality time together and offer specials for couple’s massages that they can buy for their dad to enjoy with his spouse.
Connect with us on social through Twitter, Instagram, or Facebook and let us know about your salon and spa marketing strategies and how you’re celebrating this Father’s Day!

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