Med Spa Industry Trends for 2026

With a rising awareness of self-care and antiaging treatments, the med spa industry’s growth is impressive. The market size was estimated at over $21 billion in 2024 and is projected to reach $78.23 billion by 2033. For med spas, 2026 is bringing many trends that feed into this market growth.

Explore the opportunities for the new year and how you can adjust services and improve your marketing approach to bring in more clients.

1. AI for Client Experience and Treatment Personalization

In 2024, 78% of organizations reported using artificial intelligence (AI). AI is on the rise everywhere, and the med spa industry is no exception. Med spas often use AI in two areas—customer experience and treatments. Usage in these areas is expected to increase in 2026.

On the customer experience side, med spa software often includes AI functions for more efficient communication and personalized scheduling. AI chatbots make it easier to ask questions about treatments online. Additionally, smart booking can predict treatments and appointment times for clients based on their history. Personalized experiences can help to drive more bookings and build loyalty with your existing clients.

The rise in AI tools also points to med spa marketing trends. While AI features can predict appointments for your clients, they can also create more personalized ad experiences to remind clients to book with you or help you attract new clients based on demographic patterns.

For treatment, AI tools have become a way to understand a client’s needs. For instance, AI skin analysis can help med spas understand the right treatments for a client’s skin type and even simulate results. These tools have even been used for facial mapping to identify the precise locations of injectables.

While AI treatment tools are among the biggest med spa industry trends for 2026, remember that these recommendations must still be approved by a licensed professional for compliance.

2. Striving for the Natural Look

In other med spa industry news, people are longing for a more natural look from their treatments. For years, aesthetic treatments have been associated with major change, such as super-defined cheekbones or overfilled lips. The overexposure to this look on social media, including heavy editing and filters used online, is making these more exaggerated changes less desirable. There’s likely going to be a push for authenticity in 2026.

Fortunately, advancements in cosmetic procedures make it easier to be more precise about treatments. Subtle enhancements will likely become popular, like microdosing injectables and non-filler contouring. The push for a more natural appearance will also come with a larger focus on skincare to enhance natural beauty and gentle aging.

3. Minimally Invasive and Nonsurgical Treatments

The big players in creating a natural look are the noninvasive and nonsurgical treatments on the rise. In the world of facial treatments, non-filler contouring and tightening, like radiofrequency treatments, will likely become a beloved service at med spas. Minimally invasive treatments, like injectable biosimulators for collagen development and thread lifts, may replace traditional fillers.

Other regenerative, noninvasive treatments could include:

• Exosome therapy.
• Stem-cell infused serums.
• Growth factor microneedling.

Body contouring and sculpting may also become more popular in 2026 as people are searching for fat reduction and toning with no downtime. As this technology has improved over the years, body contouring and sculpting have become much faster treatments. The absence of a recovery period means your clients can enjoy body transformation without taking time off work.

The popularity of these treatments is evident in the body contouring device market. In 2023, this market was worth about $1.5 billion, and it’s expected to rise to $3.86 billion by 2030. If you don’t already offer this service at your med spa, you may want to consider investing in a body contouring device to attract more clients.

4. Holistic Wellness in Aesthetics

In 2025, med spas began focusing on overall wellness in addition to outward appearances. This trend is only expected to continue in 2026. When you think about overall wellness alongside aesthetics, consider ways you can promote relaxation and stress reduction during treatments.

For example, LED light therapy has become a popular method for treating skin and boosting mood. Other treatments, like acupuncture and gua sha facials, have become a way to improve blood flow, stimulate collagen production, and reduce wrinkles while promoting relaxation and tension release.

Other wellness considerations for your med spa might include:

• Vitamin injections.
• IV therapies.
• Stress relief therapies.
• Wellness coaching.

5. Preventive Treatments for Millennials & Gen Z

The core med spa audience is getting younger, as people are beginning treatments earlier in adulthood. This trend became evident in 2025 and is expected to continue into 2026. What’s encouraging millennials and Gen Z to flock to med spas? There are a few factors.

These generations grew up on smartphones and are used to seeing high-resolution images of their skin. Whether in photos or videos, this age group tends to be more sensitive to features such as fine wrinkles.

Millennials and Gen Z also spend a significant amount of time on social media, where influencers educate them about skincare and introduce them to new treatments. This age group is likely to prefer more subtle fillers and minimally invasive facial treatments.

Long-term exposure to this look online is pushing them to preserve their youth now rather than relying on conventional treatments in their middle age. Millennials and Gen Z will likely be most drawn to general skincare and facial treatments designed to boost collagen.

6. A Rise in Men’s Aesthetic Wellness

Aesthetic treatments have long been associated with women, but men are becoming more interested in med spa services. In fact, the men’s personal care industry—think haircare and skincare—is projected to reach $276.9 billion by 2030, an 8.6% increase from 2021.

The services men will look for likely won’t differ from your female clients. Body sculpting, facial injections, and chemical peels are appealing services to this crowd. As more men seek appointments at med spas, consider designing your marketing strategy around this new audience segment to attract new clients.

Embrace Med Spa Trends in 2026 with Meevo

You can count on Meevo to deliver med spa tips and trends any time of year, thanks to our experience in the beauty and wellness space. Our software is designed to support med spas and other wellness businesses with features for efficient client management, personalized marketing, and streamlined operations.

Get ready to grow your med spa in 2026 and book a demo today!