Med Spa Service Menu & Pricing Strategies (+Template!)

Your med spa’s service menu showcases your expertise. If you design it well, it can help attract your ideal clients. The right pricing is equally important. Accurate pricing recognizes your value and gives clients confidence in their investment.  

Here are a few med spa service menu and pricing strategies to help you achieve these goals. 

Key Features of a Successful Med Spa Service Menu 

A well-designed menu effectively communicates your spa’s unique identity and expertise in a competitive market. It clarifies your specialty, making it easy for potential clients to understand your value proposition through:  

• Services offered: The services you offer instantly convey your focus and expertise. Avoid listing every possible treatment and opt for a curated menu that highlights your strengths. Review your booking and sales data to identify leading services. Use salon management solutions like Meevo, which features integrated reporting, to track popular services across your locations.  

• Treatment names: The names and descriptions for each treatment also play a role. They can convey a clinical precision, a luxurious experience, or a results-driven approach that is uniquely yours. 

• Client-friendly design: Structure services into logical categories and detail their benefits, helping clients quickly understand the positive outcomes they can expect.  

How to Build a High-Performing Med Spa Service Menu 

Here are the three main areas to focus on when building your med spa services menu.

1. Analyze Your Target Audience and Local Market

To build an effective menu, start by understanding your community.  

• Research local demographics and trends: This helps you tailor offerings that truly resonate, and the insight reveals what potential clients are seeking.  

• Analyze competitors’ menus: This helps identify service gaps, areas where you can offer something unique, or confirm consistently high-demand treatments.  

• Gather client feedback: Actively requesting input from your current clientele provides invaluable firsthand insights into their desired services and treatment goals. Use Meevo’s Email Marketing solutions to create automated email campaigns and send them to clients after visits. Ask for their feedback and inquire about any services they would like to see in the future.  

2. Curate a Mix of Services

The ideal med spa menu includes staple services that clients expect and more specialized treatments. Basic services can offer a steady stream of revenue. Some examples include: 

• Botox. 

• Dermal fillers. 

• Classic facials. 

But, you also need to include more innovative and higher-margin treatments aligned with current trends or your specific expertise for a more well-balanced spa menu. These are typically your most profitable med spa services, like advanced laser therapies. 

3. Create a Clear and Appealing Menu

Your med spa menu’s presentation needs to be visually appealing. It should feature easy-to-read fonts and professional imagery. Organize treatments by category so that clients can quickly find their interests and choose their preferred services. 

Med Spa Menu Template 

Here’s an example of a med spa service menu to help you design your own: 

[Med Spa Name] Services 

Welcome to [Med Spa name], where we blend advanced medical aesthetics with personalized care. Our carefully curated treatments are designed to enhance your natural beauty and support your overall well-being. 

Injectables and Enhancements 

Achieve subtle refinements and refreshed youthfulness with our expert injectable treatments: 

• Neurotoxin Treatments (Botox, Dysport, Xeomin): Smooth fine lines and wrinkles for a revitalized appearance. Starting at [price] per unit. 

• Dermal Fillers (Juvederm, Restylane, RHA Collection): Restore lost volume and contour features, while enhancing facial symmetry. Starting at [price] per syringe. 

• Lip Augmentation: Achieve naturally fuller and beautifully defined lips. Pricing available at consultation. 

Advanced Skin Rejuvenation 

Uncover your skin’s radiant potential with our results-driven treatments. These treatments target texture and clarity: 

• HydraFacial Deluxe: A multistep process to cleanse and hydrate for an instant glow and lasting skin health. [Price]. 

• Custom Chemical Peels: Target specific concerns, such as hyperpigmentation and acne, for smoother, brighter skin. Starting from [price]. 

• Microneedling with PRP: Stimulate natural collagen production for improved skin texture and tone. [Price] per session. 

• Laser Resurfacing (IPL, Fraxel): Address sun damage, age spots, fine lines, and redness for comprehensive skin renewal. Pricing available at consultation. 

Body Sculpting and Wellness 

Refine your physique and elevate your overall vitality with our innovative body and wellness solutions: 

• Noninvasive Fat Reduction: Sculpt and define targeted areas by reducing stubborn fat pockets. Pricing available at consultation. 

• Vitamin B12 Injections: Boost energy levels and enhance overall vitality. [Price] per injection. 

• IV Drip Therapy: Tailored nutrient infusions for rapid absorption and targeted wellness benefits. [Price]. 

Schedule your personalized consultation today. We’re ready to help you create a custom treatment plan tailored to your unique goals.  

Please call us at [telephone number] to schedule your consultation. 

Important Note: A comprehensive consultation is conducted before any treatment to ensure suitability and address all your questions. Prices are subject to change. 

How to Establish Pricing for Services in a Med Spa 

Follow these steps to successfully price your med spa services. 

1. Assess Your Costs

Consider the direct costs associated with performing a specific treatment. This includes the exact cost of products, single-use supplies, and the precise staff time dedicated to the service, from consultation to post-treatment care.  

In addition to direct costs, assess overhead expenses associated with your services, including the following: 

• Rent 

• Utilities 

• Insurance 

• Marketing 

• Administrative salaries 

• Equipment maintenance 

• Depreciation 

2. Analyze Your Market and Competition

Review your local market and competing med spas. See what the other reputable spas in your area charge for comparable services and use this data to strategically position your pricing.  

Based on your findings, you might aim for a premium approach or a more value-driven one. Simplify your analysis process with Meevo’s add-on yield management feature and adjust prices based on market demand or competition.  

3. Consider Perceived Value

What is the perceived value of your services? Your unique expertise and the technologies that you use impact the value that clients perceive. Pricing should reflect the quality and results they achieve. This way, you protect your business profits while clients also benefit from your services. 

Proper Inventory Tracking to Support Your Service Menu 

Effective inventory tracking supports your med spa’s smooth operation and long-term success, as it directly impacts both financial well-being and client satisfaction.  

Proper tracking prevents overstocking. Overstocking ties up valuable capital and increases the risk of product expiration, leading to waste. By avoiding overstocking, you can ensure that you always have the necessary products on hand for scheduled services. 

By identifying products that move fast and those that do not, you can make more informed purchasing and forecasting decisions. This consistency ensures your team can perform services without interruption, maintaining a high standard of care. Gain real-time stock levels and automated insights with Meevo’s integrated inventory management software.  

Build a Med Spa Service Menu That Supports Success 

A thoughtful service menu, supported by strategic pricing and efficient inventory tracking, is essential to your med spa’s sustained growth and client satisfaction. See how Meevo can help your med spa succeed by requesting a personalized demo.