Meevo’s February Product News: Greater Flexibility Across the Platform
We sat down with Andrew Clarke, VP of Product Strategy at MSI, to talk about Meevo’s second release of 2026. This release delivers a broad range of enhancements across the platform, refining everyday workflows while giving businesses more flexibility in how they engage clients and manage operations. We asked Andrew to share what stands out most, how these updates translate into real business impact, and whether there’s a feature that deserves a closer look.
Q: What’s your favorite enhancement in this release?
If I had to highlight one area we improved, it would be the new loyalty configuration options.
We’ve introduced the ability to automatically award loyalty points to clients on their birthday, creating a built-in engagement moment each year. We’ve also added the ability to configure loyalty points to expire a set number of days after they’re earned. That added flexibility gives businesses more strategic control over how their loyalty program operates.
These updates make loyalty more than just a passive rewards system; it becomes a more intentional retention tool.
Q: How will businesses benefit from these loyalty updates?
Loyalty programs are most effective when they balance client engagement with operational control.
Birthday point promotions create a personalized touchpoint that encourages rebooking and reinforces brand connection. It’s a simple way to stay top of mind without requiring additional effort from the front desk team.
At the same time, configurable point expiration allows businesses to better manage outstanding loyalty balances while introducing a natural sense of urgency for clients to return. It supports both revenue growth and financial oversight—two priorities that should always work together.
Q: Is there a hidden gem in this release that users shouldn’t overlook?
One feature I’d call a hidden gem is the ability to generate and send payment plan agreement forms directly to clients.
While not every business is currently offering payment plans, they can be a meaningful growth lever, especially for higher-ticket services, packages, or bundled offerings. Allowing clients to split payments into structured installments can make premium services more accessible and help remove hesitation at checkout.
Now, when businesses choose to offer payment plans, they can send a formal agreement outlining the terms, collect a digital signature, and store that documentation directly within the client profile. It ensures expectations are clearly defined while helping protect the business.
For businesses that haven’t explored payment plans yet, this enhancement makes it easier to do so with confidence and professionalism built into the process.
Looking Ahead
As always, thank you to our Meevo community for continuing to share feedback through the Ideas Portal. Your input plays a direct role in shaping our roadmap, and this product release update reflects that ongoing collaboration.
What’s your favorite update from this release? Join the conversation in our Facebook Community Forum—we’d love to hear from you!
