Mother's Day promotion ideas

Mother’s Day Promotion Ideas for Salons & Spas

April 01, 2023

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Looking for Mother’s Day promotion ideas to drum up more business? You’re in the right place! From digital gift cards to product bundles and service discounts, there are a number of ways you can boost sales and bookings to make the most of the holiday. Simplify gifting for your clientele by capitalizing on the special day with irresistible promotions they’ll love. Follow along for our top tips to make this Mother’s Day a lucrative success!


Promote Digital Gifting

When it comes to quick and easy Mother’s Day promotion ideas, gift cards reign supreme. With Meevo’s eGift platform, you can offer your clients an effortless gifting solution that’ll save them from scouring a zillion stores in search of the perfect present. Plus, who doesn’t love gift cards?! It’s no wonder they were in the top three most popular Mother’s Day gifts last year. Whether you focus your spa marketing and salon marketing on a relaxing massage or touch-up treatments, remind clients that gift cards to your salon are the safe, secure, and timeless gift that keeps on giving.


Offer a Take-Home Spa Day

Curbside pickups of color kits, retail, and more have been a huge trend throughout the beauty and wellness industry. Put your own spin on it and take it a step further than just root-touch-up kits by building a Mother’s Day basket. Include all of the things you know your clients love the most or make it customizable with a take-home spa day experience.


Sell the package on your website and have your clients call ahead for pickup, a beautiful and contactless experience for everyone involved!


Run a Mother’s Day Giveaway on Social

Host a social media giveaway with prizes like gift cards that can be used when you reopen or a basket of popular products! Have them follow your account, tag three friends, and reshare your post on their story for maximum engagement and exposure to potential new clients.


Giveaways are a fast and easy way to gain new followers and stimulate online buzz about your business.


Make This Special Holiday a Hit with Tried & True Mother’s Day Promotion Ideas!

Mother’s Day should never go unnoticed. Rev up the inspiration for your clients and their mothers, or remind moms that they should treat themselves, so you can continue to take care of your favorite customers while boosting sales and bookings.

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