Growth with Intention: A Guide to Frequency of Visit (FOV)
August 08, 2026
A fully booked week feels great. But if your clients aren't coming back as often as they should, you're leaving real money on the table. Frequency of Visit (FOV) is one of the simplest metrics to track, and one of the most powerful for your business’s bottom line. In just a few minutes, you'll have a clear framework for understanding your FOV baseline and exactly what it takes to grow it.
Download to discover:
- What FOV is, why it matters, and what the industry average actually looks like for salons, spas & med spas
- How increasing visits by just one per client, per year, can boost your revenue by as much as 30%
- The 4 proven strategies top-performing businesses use to bring clients back in sooner and for years to come
- Simple rebooking scripts your front desk and service providers can start using today
- How the right software makes every one of these strategies easier to execute
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