Birthday Marketing Tips for Salons and Spas: Get Ready to Celebrate!
You only get one chance to celebrate a birthday each year. Blink and it’s gone — and along with it, your opportunity to impress clients, build loyalty, and grow revenue across all your locations. Keeping track of client birthdays used to be a time-consuming chore, but not anymore. Turn up your birthday marketing game and make your clients feel special without skipping a beat. Meevo’s multi-location management tools let you expertly handle your salon birthday marketing campaigns across your entire business.
Have you ever received a birthday wish from a business that felt more like a pushy sales tactic? Avoid falling into this habit with Meevo. Make your salons and spas stand out with sincere birthday wishes, offers, and treats that turn your clients into raving fans. Birthday marketing is a great opportunity to spread positive vibes and let clients market your brand organically via word of mouth.
Stay tuned for hassle-free birthday email marketing ideas and practical tips that will make guests appreciate your spa or salon.
6 Salon and Spa Birthday Marketing Ideas & Tips
The Meevo salon management system tracks birthdays and preferences, ensuring no celebration opportunity is missed. How you tackle birthdays is entirely up to you. Depending on your business model, special birthday offerings can range from providing a discount code for free treatment, an upgrade, or a luxury birthday experience complete with cake and champagne.
Our top six tested & proven tips to celebrate birthdays include:
- Send a birthday greeting by physical mail or email with a special offer, discount, upgrade, or freebie clients can use during their birthday month.
- Ensure your birthday greeting looks like a birthday wish and not an advertisement.
- Use a tiered approach and offer your regular clients additional pamper package services or add-ons to reward loyalty.
- Run a monthly competition that only clients born in that month can enter to win a luxurious pamper day or product package.
- Offer free upgrades on services clients book for themselves during their birthday month.
- Entice your clients to try something new that they may book again in the future. Offer express services or solutions your junior staff can provide to save costs.
Understand That Timing Is Everything
Clients welcome birthday greetings that contain add-ons from spas and salons, but when is the best time to send birthday wishes? While it might seem like a no-brainer to send them on a client’s actual birth date, this is not always optimal for revenue growth.
Let’s dive into the options so you can send birthday greetings that fit your marketing objectives.
Send an Email or SMS on the Client’s Birthday
Delight your clients with a special birthday wish that arrives in their inbox or by SMS on their special day. While this is a great way to get noticed, it’s too late for clients to book their treatments for their birthdays. After all, what better way to spend your birthday than being pampered at your favorite salon or spa? If you use this option, be sure to specify a period of at least two weeks during which clients can use their birthday offer.
Send a Birthday Offer Two Weeks Before the Birthday
Give your clients the opportunity to look their best on their birthday or schedule a relaxing massage to kick off their birthday celebrations. Timing your birthday message two weeks to 10 days in advance can play in your favor, as it gives clients time to plan. With an enticing offer, they may choose to celebrate with a relaxing spa day with their besties or try a new treatment that becomes a favorite.
Send All Your Birthday Emails at the Start of Each Month
Sending out your birthday messaging in batches at the start of each month may seem less personal, but it does have advantages. It gives your clients plenty of time to schedule treatments or services, and you can team your monthly birthdays up with other special promotions like a lucky draw. Let your clients know you are celebrating them throughout their birthday month with add-ons tailored to make them feel like VIPs.
Meevo’s client management lets staff across multiple locations know at a glance if clients are in their birthday month, making it a breeze to implement any of these birthday strategies. With a suite of preloaded birthday designs that can be customized with your branding, eGift cards are an excellent value-add that clients appreciate.
Birthday Marketing Examples That Drive Results
Even if we don’t all admit it, most of us look forward to our birthday. Birthday emails are one of the most welcome messages clients receive. Our Meevo Email Marketing solution lets you track open and click-through rates, helping you measure the success of your birthday messaging.
Email birthday basics are quite simple. Follow these tips and watch your efforts translate into client loyalty and grow your revenue:
- Capture every client’s email address accurately: Meevo’s automated client intake forms make capturing client profile information a breeze.
- Catch their attention: Use the word “birthday” in the subject line to really help your email stand out.
- Offer something special: Include a meaningful discount, freebie, or value-add to make their day.
- Make redemption easy: Add a click-through link and make it as easy as possible for clients to book their appointments 24/7.
- Send a follow-up reminder before the birthday offer expires: Set Meevo to send automated reminders to clients who have not redeemed their birthday offers. To provide variation, this is the perfect opportunity to integrate SMS birthday marketing into the overall strategy and send reminders directly to clients’ phones.
Remember to note any clients who do not celebrate their birthdays to exclude them from your salon or spa birthday marketing.
Birthday Marketing Made Easy with Meevo
Meevo’s automated personalization lets you tailor offers that fit each client’s history. Give clients a reason to love you even more by acknowledging their birthdays with meaningful messages and value-adds they look forward to.
Boost engagement and keep your business booming by leveraging the year-round opportunities that client birthdays present. Automate, track, personalize, and deliver birthday rewards on schedule like a boss from anywhere! Want to see how it works? Schedule your free demo today!
