We know how important retail is to your beauty business, especially around the busy holiday season. Read on to learn more about the promotional strategies you can implement and how your salon booking software can help!
Meevo’s eGift Platform
Gift cards have been the number 1 requested item on wish lists since 2007 and are one of the easiest ways to create additional revenue this holiday season. Need even more incentive to push gift cards? The average recipient ends up spending an extra 20% beyond the value of the card.
The holidays are a perfect time to add gift card promotions such as “buy $100, get $120.” Don’t forget to stock up on the necessary accessories (ribbon, boxes, etc.) to make your gift card presentation stand out.
Making it easy for clients to purchase a gift for family and friends can help drive revenue growth and ultimately fill your books over the holiday season. Meevo’s eGift platform is the perfect solution to help accomplish this goal! eGift is one of the most powerful integrations within our salon booking software that will boost your sales year-round.
eGift gives you the ability to customize each gift card with your business’ logo, colors, and design to showcase your brand. Clients even have the option to personalize their gift cards through pre-loaded templates and photos to give a great gift to family or friends. It’s perfect for those last-minute shoppers and long-distance gifters and can be delivered any way your clients would like.
Sales Rankings (Our Founder and Chairman John Harms’ Favorite Meevo Feature)
Meevo’s Sales Rankings feature allows you to rank your top employees, services, and products with the additional ability to generate exportable lists.
John Harms explains, “If you’re ranking clients, you can see who your top 100 clients are who bought products or services this year and can send them an eGift card. There are so many cool things you can get from this, not just sales, it also ranks people on rebook percentage and average ticket.”
You can also take advantage of the advanced search and reporting functions within our salon booking software to see how your products and services are performing. If you’re finding that you have some slow-selling products, consider creating promotional discounts to get those products off the shelf. BOGOs are great promotions to start with to help increase bookings.
Meevo makes discounting simple
Setting up discounts within your salon booking software can help increase your client’s perceived value of your products. We’ve all been there. You’re at the salon, and your stylist recommends their go-to hair product that’s discounted at 40% off, and you begin to rationalize spending more than you were planning because you just can’t pass up the great deal.
Using discounts in Meevo can create easy gift ideas for your customers. On the surface, discounting may sound like revenue loss, but that’s not the case. Discounting can quickly drive sales, move outdated inventory, attract new customers, and create more demand for products.
Product bundles and packages
Consumers are highly motivated by sales like “buy one, get one free,” which is why product bundles and packages are a great idea to boost your sales. Clients love buying these as gifts for family and friends. And to add an even nicer touch that can boost the client experience, offer special gift wrappings in-store for your clients.
Meevo salon booking software lets you create product bundles and will recommend add-on’s in the Register based on the customer’s prior purchase history, helping to increase retail sales and your average ticket.
Marketing to Last-Minute Shoppers
MAXIMIZE SUPER SATURDAY
Target last-minute shoppers on “Super Saturday” A.K.A. the last panic-filled Saturday before Christmas. Make your business a one-stop-shop for clients who still have items on their shopping list. Selling stocking stuffers, ribbons, pre-made gift baskets, and other holiday-themed gifts will not only increase your retail ticket but also give clients an appreciated convenience.
If you’re sending out emails, tailor your messages to the buying history and needs of your customers. With so many emails sent to clients this time of year, more specific messages will help you stand out from the rest. Some of these messages can include:
- Target customers who bought holiday retail items from you in the past and remind them of the reasons why they love shopping with you. Be sure to include all your holiday perks (discounts, holiday trees, free gift wrapping, etc.) to set yourself apart from major retailers such as Amazon.
- Announce that a client’s favorite product is back in stock and they will receive a special discount just for being a regular customer.
- Reveal your gift guides as the perfect ideas for the loved ones on their list.
- Offer limited-time discounts that will entice clients to buy.
Better promote retail with the Meevo Marketing Suite
One essential strategy beauty businesses should use to boost retail sales during the holidays and year-round is marketing. And the Meevo Marketing suite helps simplify this critical task through many powerful features available within Meevo at no extra cost.
Meevo Marketing comes included with an Email Marketing platform, an Online Presence Management solution, and a Social Posting feature that all help salons better promote their business, services, and retail products. Use Social Posting to add updates on your holiday retail specials to your Facebook and Google My Business profiles while sending beautiful, holiday-themed emails through our Email Marketing tool alerting clients that they can purchase eGift cards anytime through your website!
We hope you’re feeling motivated to crush your retail game this year! Make sure to connect with us on social media @meevobymillennium and share how you’ve started your retail plan.