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5 Med Spa Social Media Strategies to Boost Business and Brand Awareness

February 01, 2024

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A well-oiled med spa social media strategy is an absolute MUST to effectively promote your med spa business, create awareness, connect with guests, and attract new ones. It’s not only about what you post on various social platforms, but also how you maximize engagement and convert viewers into loyal clients. And don’t worry, we’ll still guide you on what to post!

5 Ways to Optimize Your Med Spa Social Media Initiatives and Build an Impactful Brand Presence:

A woman getting injections at a med spa


1: Focus on one or two platforms


Chances are, your med spa is already on social media. But even if you’re just getting started, you’ll want to keep your efforts focused on one or two platforms that can have the greatest effect. Managing too many accounts often leads to inconsistent posting and responding and can quickly become overwhelming to stay on top of.


  • Facebook, Instagram, Tik Tok, and YouTube are the top platforms best suited for med spa social media.
  • We recommend Facebook and Instagram because of their high user engagement and low learning curve.
  • Evaluate the best type of content for your chosen platform(s). Different types of content perform differently–it’s important to know what’s gonna get the best results.
  • Check out our Complete Social Media Guide for Salons & Spas for an in-depth look at how to best leverage each platform for your business.

2: Post content that resonates with your med spa audience


Your med spa social media strategy should include a variety of content, but only the most engaging kind. What stops the endless scrolling? Visuals and videos! Here are some examples:

  • Before and after posts and stories – Success and transformation stories build trust and show off the effectiveness of your services.
  • Behind-the-scenes – Give viewers a glimpse into your daily operations. You’ll humanize your brand and connect with your audience on a personal level.
  • Treatment overview videos – Informative videos that highlight the benefits, process, and expected results of your treatments will boost interest and educate your audience.
  • Testimonials – Nothing sells your services better than a happy client. Video testimonials and quotes from satisfied guests showcase the positive impact your med spa has had on their lives.
  • How-to guides – Share step-by-step video tutorials on skincare routines, self-care practices, and beauty tips. This establishes your brand as a go-to resource for valuable info.


Pro Tip:88% of consumers say authenticity is important when deciding which brands to support, so keep that content authentic!

a med spa influencer taking a selfie

3: Leverage influencers to extend your med spa social media reach


The power of influencers on your med spa social media strategy can’t be overstated. One share to an influencer’s engaged audience can be a real game-changer. Try out the following:

  • Partner with local influencers – Influencers who have a strong local following and align with your target demographics can help increase brand visibility and attract new clients who trust that person’s recommendations.
  • Guest bloggers and influencers – Invite established bloggers and influencers to write guest posts or share their experience with your med spa. This can generate valuable backlinks and boost your domain authority, leading to improved search engine rankings.
  • Social media takeovers – Allow influencers to take over your social media accounts for a day. Give them control to share their experience to grab the attention of their followers.

Engaging on social media from phone

4: Stay active and engaged on your med spa social media platforms


Building a strong online community is essential for a successful med spa social media strategy. Here are some ideas to actively engage your audience:

  • Respond to comments and messages promptlyReply to comments and messages in a timely manner, showing that you value your audience’s engagement and feedback.
  • Allow for user-generated content – Encourage followers to share their experience and tag your med spa in their posts. Repost their content to showcase your customer satisfaction and build a supportive community.
  • Contests and giveaways – Organize contests and giveaways to encourage user participation. This rewards your audience, increases brand visibility, and helps convert potential new clients.

Fact:77% of consumers would buy from the brand they follow on social media over another.


Bonus Tip

Meevo’s time-saving marketing suite makes it easier than ever to stay on top of your social game by allowing you to post and respond to social media right from the Meevo app, saving you from logging in and out of numerous accounts.


Med spa promotions in an instagram post

5: Post promotions that skyrocket your med spa’s bookings

OK, of course you’re gonna want to post promotions, discounts, monthly specials and the like. Here are a few ways to ensure your promo offers get a nice boost:

  • Make booking easy – Put your online booking link, website and contact info in your bio and directly in your posts (when you can) to convert more followers into customers. Booking an appointment, contacting you and finding your location should be the least difficult part.
  • Cross-promote – Partner with local wellness centers, fitness studios or salons to cross-promote each other. This exposes you to a wider audience which brings in more new clients.
  • Joint marketing campaigns – Join forces with complementary businesses to create joint campaigns that’ll give your med spa social media a boost and theirs. It’s a no-brainer win-win. Host a wellness retreat or offer discount packages combining services for a nice boost in sales and bookings.

A woman getting laser therapy at a med spa

Med Spa Social Media Marketing on the Rise

There’s no doubt social media isn’t going anywhere, so the sooner you build and optimize your presence, the better. You probably already know that the med spa industry is growing faster than ever, and that likely won’t stop any time soon. That means you need all the tools, tricks, and know-how to keep your amazing business booming and blooming!

With these expert ideas, you’ll be able to harness the potential of your med spa social media marketing strategy, attract more clients, and generate long-term success through social media.

Wait, don’t go! Keep reading!

Learn how Viva Day Spa + Med Spa Grew 61% after switching to Meevo in our recent case study!


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