Which Spa Trends Should You Adopt in 2024?
New innovations and spa trends are always on the horizon in the industry. But which ones are right for you in the new year ahead? Which ones have staying power and can help create a better experience for your clients while crushing your goals? We’ve got all the answers!
In this article, we’ll share 5 wellness trends for spas that you should be following and embracing in 2024. Plus, you’ll learn tips and tricks on how to put them to good use so you can keep growing your unique business throughout the entire year.
1. High-Tech Treatments and Tools
With the rise of AI and generative technology, the spa industry is going to see a huge influx of smart tools and diagnostics. These create a personalized, tailor-made experience, especially when it comes to skincare and skin health. Clients can try on products, diagnose skin or health problems more accurately, and check out new treatments. They can even help store client info to be shared with other healthcare professionals in the future.
High-tech treatments are one of the spa trends getting an uptick as well with more and more spas offering LED, microcurrent, cryotherapy, and infrared treatments. Clients crave results-driven innovation so if you haven’t already, now is the time to add some of these to your services.
Spa managers and staff are seeing the benefits of advanced technology with more and more smart tools helping to streamline day-to-day management. Booking, scheduling, and running reports gets a big facelift from voice-activated assistants while cloud-based software allows access to important data from any mobile device, at home, on site, or on-the-go.
2. Med Spa Services
There’s no doubt injectables are one of the hottest growing spa trends right now. Med spa services like Botox, fillers, medical grade facials, and IV therapies are more in-demand than ever right now. The average medical spa revenue in 2022 was $1,982,896 annually and $121,632 monthly, and growing.
Although there are some hoops to jump through, many spas that already offer facials find it advantageous to add some (or all) of these services to give clients more options at one location. The majority of med spa patients are women, but the percentage of men is likely to rise in the coming year.
Online booking is crucial for med spas since clients like to book in advance and on a regular schedule. Conveniences like digital intake forms create a more efficient check-in where guests can get prepped ahead of time on their own. These forms can be automated and sent directly after booking via text or email to save you from extra work.
3. Membership Programs
These are a no-brainer and will continue to be a revenue mainstay for the spa industry in 2024. And for good reason: memberships increase loyalty, frequency of visit, and average ticket. If you already have one in place, the new year is a good time to revisit, reevaluate, and revamp to keep current members engaged and to attract new ones.
If you haven’t jumped into the membership pool, it won’t take too much effort to get started. You’ll need to design your program and membership levels, determine your prices, and get set up in your membership management software that will automate billing and payments. From there, you’ll need to form guidelines for things like cancellations, devise your marketing strategy, and train staff on how to encourage clients to join.
4. Multisensory Wellness
Sounds, lights, music, aromatherapy. No, it’s not Coachella. It’s the wellness trend of using alternative, holistic modalities to enhance existing treatments. Ooh-la-la right? Sound baths, chromatherapy, and Reiki are all becoming much more mainstream as spa goers explore new ways to address their health, wellness, and emotional wellbeing.
All of these therapies can be used as add-ons that guests can purchase when booking appointments online. Or, diversify your offerings by building them into treatments such as massages to further soothe and transport guests. Transforming your treatments into wellness experiences is a great way to attract new clients in the coming months.
5. Brand Engagement on Social Media
Okay, okay. Social media isn’t one of the newest spa trends, but its importance to your business is only going to increase in 2024. Especially on Instagram and TikTok. These two platforms are both insanely popular and insanely visual. Which means they’re great avenues for sharing images, videos, and tutorials with your audience.
Both Insta and TikTok can help you reach a younger demographic and turn them into brand loyalists who share your business on their own channels. If you’re looking to expand your reach and brand awareness (and really, who isn’t?) then this is the most potent way to do so in 2024. If you’re unsure where to start when it comes to social media, check out our Complete Social Media Guide for Salons & Spas.
Now that you’re in-the-know on some of the most important spa trends, you’re prepped and ready for your most successful year yet. Go get ‘em!
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