How Woodhouse Spas Runs a Multi-Location Franchise Enterprise on Meevo 

Built for Scale: Why Enterprise Beauty & Wellness Brands Choose Meevo 

Running a franchise enterprise with corporately owned locations, dozens of franchisees, and a brand standard to protect across all of them takes a platform that can scale with it. For Woodhouse Spas, that’s Meevo. From the front desk to the C-suite, the Woodhouse team relies on Meevo not just to run day-to-day operations, but to balance corporate oversight with franchise flexibility at scale. 

One Platform, Every Location 

For Ariel Clay, Chief Operating Officer of Woodhouse Spas, having a single technology platform that holds the entire enterprise together isn’t optional. It’s foundational. 

“Having a technology partner that can evolve with the business is critical. We’re living in times where technology drives everything that we do, and for Woodhouse, Meevo is basically our singular technology platform that we use, so we rely on it for almost everything.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

Brand Standards, With Room for Local Flexibility 

Maintaining consistency across a growing franchise without stripping locations of the flexibility they need is a balancing act. Meevo’s Central Office functionality gives Woodhouse exactly that. 

“It’s nice to have the Central Office functionality, because we can set standards for service names, descriptions, timing, and things that really should be consistent across the board. And then the locations have their own flexibility for pricing and which providers can do which services, so there’s some flexibility while maintaining brand standards.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

Support That Scales with Franchise Complexity 

In a franchise model, support has to work at every level, from corporate strategy down to a single front desk issue with a guest standing right there. 

“I think Meevo balances corporate oversight with franchise autonomy well by having support for us at the corporate level, and then day-to-day support for the franchisees. They truly just remember the business, and they remember our franchise owners & corporate staff, and they really know how our business functions. If a franchisee asks a question to a support person, and the support person thinks maybe this is more of a strategic conversation, they’ll come right to us. Having the ability to talk with Meevo, work with people on those different levels, helps with franchising.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

Multi-location Spa Software That Scales to Enterprise Needs 

For enterprise salons, spas, or med spas, having a software partner willing to adapt the roadmap isn’t a luxury, it’s a requirement. 

“A strong technology partnership at the enterprise level is a group of people who can be nimble and understand that businesses’ objectives change, and some new things get added very quickly, and everything we do relies on technology—particularly Meevo. So, if a software team can be nimble and open to changing some things on the roadmap and dedicating developing time to enterprise clients, then we can all be successful together.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

The partnership isn’t a one-time conversation; it’s an ongoing one. Woodhouse and Meevo leadership meet regularly to stay aligned on what’s next for the business, and to make sure the platform’s roadmap reflects what an enterprise client actually needs. 

“We meet with Meevo leadership on a regular basis to calibrate on our long-term objectives and key initiatives, and determine what’s already on Meevo’s roadmap, what’s not, and they’re pretty open to making changes or giving us additional development hours & resources to get what we need done. They understand that they’re a critical system for us, and they’re willing to work with us to help meet our needs.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

Visibility Across Every Location 

For Lindsay Waldron, Director of Operations for Woodhouse Spas, overseeing a large, multi-location team means reporting has to work at enterprise scale. 

“In my typical day with Meevo, I oversee our corporately owned locations, so I have a very, very large team. We have lots of providers, lots of staff, so the primary use of Meevo is making sure that everybody knows their numbers, how our performance is looking on a day-to-day basis, and how revenue is coming in. And reporting—reporting is my world.” 

— Lindsay Waldron, Director of Operations for Woodhouse Spas 

That visibility extends to security and accountability across the brand. 

“I know that everything is tracked with Meevo, we have a history of that, so we know when changes are made. I feel confident that we know what’s happening across all of our locations at any time, and can access that, which is important for security & safety.” 

— Lindsay Waldron, Director of Operations for Woodhouse Spas 

Consistent Performance, Everywhere 

That same multi-location visibility helps Meaghan Reilly, District Manager for Woodhouse Corporate Spas, drive performance across a large team spread across many locations. 

“Meevo gives us instant data. We can pull any report we want. You can pull the MR85, you can pull MA200 for your team, full sales ranking day-of, so you don’t have to wait, and you can show them where they’re at today for their sales. This is where you’re at. What can you adjust for the rest of your day? Is there anything we can talk through to get you where you want to go in terms of your goals?” 

— Meaghan Reilly, District Manager for Woodhouse Corporate Spas 

“It’s just the powerhouse tool behind what we do here.” 

— Meaghan Reilly, District Manager for Woodhouse Corporate Spas 

A Top-Tier Experience Wherever Guests Walk In 

For Paula Pelkey, Spa Director at Woodhouse Spa in Denver, that enterprise-level consistency is felt at the location level too, every single day. 

“Meevo in one sentence: convenient. I just find so much about it convenient for what I need to do in my day-to-day. I find it convenient at the desk when we’ve got our concierge doing the booking, doing the check-in, the checkout. I find it really easy to do inventory, to pull reports. The convenience and ease of use is really just amazing.” 

— Paula Pelkey, Spa Director at Woodhouse Spa – Denver 

Would They Recommend Meevo? 

“I would say, do it. I’ve had the opportunity to work with Millennium back in the day, and then was really excited to move on with Meevo. I was excited when I took this position that they were using Meevo. I find that reporting is great. I think the functionality is really wonderful, and the ease of use—it’s very intuitive. I’m a fan. I recommend it.” 

— Paula Pelkey, Spa Director at Woodhouse Spa – Denver 

“Meevo is critical to Woodhouse’s growth strategy.” 

— Ariel Clay, Chief Operating Officer of Woodhouse Spas 

Want to See What Meevo Can Do for Your Multi-Location Spa? 

For multi-location and franchise brands, Meevo delivers consistent brand standards across every location, real-time visibility into performance at every level, and a technology partner that adapts as your business grows. Click below for your free demo!