salon spa valentine promotion

6 Valentine’s Day Specials to Boost Revenue

January 07, 2023

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Valentine’s Day specials are a great way to create excitement for your clientele and staff, while boosting bookings and revenue around the holiday at the same time.

Regardless of their relationship status, your clients will jump at these enticing promotions! Read on to learn how you can amplify your Valentine’s Day marketing with irresistible specials at your salon or spa!


Here are 6 Valentine’s Day Specials Your Clients Will L-O-V-E!

Couple’s Packages

Nothing screams Valentine’s Day more than activities for pairs! Create special packages catered for couples to do together and boost the romance for the holiday and make the ultimate relaxation and pampering experience.

Galentine’s Day

Valentine’s Day specials aren’t just for couples. Host an event or promotion for “Galentine’s Day,” on February 13th! Design the perfect pampering night for a ‘girl’s night in’ with mini services available, samples, music, and light refreshments! It’ll be a great way to for clients to bring their friends in as new customers.

Couple’s Retail

Create packages of retail specifically for couples to keep their salon or spa experience going at home! Offer “build your own baskets” where you offer bundles of retail that were used throughout their services, so they never feel like they left.

Show Your Loyalists Some Love

Since the holiday is all about showing love, make sure your loyal customers know how appreciated they are! Whether you take the approach of a handwritten card or a well-crafted email offering exclusive Valentine’s Day specials, reach out to them and remind them that you love them.

Spread the Love on Social

Once you show how much you care about your clients, ask for some love in return! Remind them at the end of each appointment to review their experience at your salon or spa through 5-Star Ratings or on your social media pages.

Cross-Promote with Local Businesses

Maybe you have an incredible local chocolatier, or a florist who creates flowery masterpieces, reach out to them and find a way to cross-promote your businesses for a mutually beneficial and festive collaboration. You could even request permission to display a flyer promoting your Valentine’s Day specials at their business so more locals are in the know.

Don’t forget to create custom V-Day themed eGift cards for the last-minute gift-givers and offer membership packages upon checkout. Start your promotional planning early this season to ensure you make the most of your campaign efforts! These Valentine’s Day specials are sure to boost revenue and keep your clients in love with your business!


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