Must-Know Salon and Spa Social Media Trends to Maximize Impact
As social media becomes more saturated with branded messaging, salons and spas must adopt new marketing strategies to break through the noise. Keeping a finger on the pulse of the latest salon and spa social media trends can help your business leverage its online presence to stand out from the competition and, ultimately, increase revenue.
Does staying on top of a social media campaign feel overwhelming? Then you need the inside scoop on social media tips for salons and spas that will soon have you running this marketing area like a pro, increasing revenue, and transforming new clients into regulars. Our tried & tested social media strategies are just what you need to stay ahead of your audience on social platforms.
We’re breaking down a few salon and medical spa social media trends to engage your followers and find continued growth. We are also exploring how utilizing automation can streamline the management of your social accounts.
What Are the Best Social Media Platforms for Salons and Spas?
Knowing which platforms will be most beneficial and learning ways to optimize your social media accounts will help your salon or spa step into the future.
Rather than trying to manage accounts on every popular social media platform, you should focus on maximizing your presence on a few key social channels. Your choice of platforms to focus on should reflect the demographic of the audience you want to attract. So, while younger social media users are more likely to use Instagram and appreciate TikTok videos, Facebook posts may be more suitable for more mature clients.
The following are key platforms for salons and med spas to use to their advantage:
1. Google Business Profile
Formerly called Google My Business, Google Business Profile is an incredible free tool for helping business owners increase search engine visibility, especially for local queries. Your salon or med spa can connect with customers by sharing the following information on your profile:
- Locations and directions
- Business website links
- Phone numbers
- Services
- Working hours
- Updates
- Reviews
- Photos
A Google Business Profile is a must for med spas and salons because most people who conduct a local search on their mobile phone visit a business shortly thereafter. When someone searches for the products or services you provide, you want your business to be prominent on search engine results, and having a Google Business Profile is one way to ensure you are easily discoverable.
2. Facebook
Facebook can be an amazing tool for spas and salons. The Meta Business Suite lets you create a business page to share essential information with your clients, such as working hours and staffing updates. You can also share posts and images of your work to give potential customers a better idea of your operations.
Your business can use Facebook’s group tool to strengthen connections with your client community and share more intimate information about your spa or salon. Facebook is also incredible for running inexpensive and effective targeted ads.
3. Instagram
Med spas and salons can benefit from having an Instagram account where they share photos and video content promoting products and services. Since it is a highly visual platform, Instagram is perfect for showcasing images of your best work.
You can leverage your account’s bio to highlight your brand ethos and share business information like your location and a direct link to your website, where clients can book appointments. As part of the Meta Business Suite, Instagram also enables businesses to run highly targeted ads and sell products directly on the app.
4. LinkedIn
Looking for an easy way to elevate your brand and stay attuned to the latest industry trends? While the other channels in this list are intended for marketing to your business’s potential clients, LinkedIn is a handy tool for reaching a professional audience and connecting with the best talent. Managing your account on this platform will help you enhance credibility and increase exposure among potential hires.
3 Salon Social Media Trends to Stay Ahead of the Curve
Explore the following trends to implement into your hair salon’s social media strategy:
1. Try Targeted Social Media Advertising
Salon social media marketing is most effective when businesses use personalized and targeted ads. No longer will one ad work for your entire audience. Nowadays, customers have different standards and want tailored discounts and offers unique to their wants and needs. As a result, spas and salons must take measures to boost their targeted advertising efforts. Almost all platforms let you filter your audience based on criteria.
Personalization tools extend from basic geographic targeting to highly advanced filters, which create specific segments to categorize users by demographics such as lifestyle, income, and interests.
Some platforms, such as Facebook, even let you upload a list of email addresses to ensure you are targeting the right customers.
2. Include Live Video Content
“Going live” has been a social media trend for a few years. The authenticity and vulnerability of live video help businesses capture audiences who are skeptical of sales pitches and manipulation.
Live video content helps you engage with your clients and humanize your business’s social media presence. The following platforms have live features:
You can showcase your team in action and respond to view questions and comments in real time.
3. Host Social Media Giveaways
If your business is looking for salon social media ideas, consider the benefits of hosting a giveaway. People love freebies, so they can be a great tool to gain exposure and attract new clients.
A simple way to host a social media giveaway is to have your followers share one of your posts or use a hashtag from your business on their account to enter the contest. You can then choose winners who will receive your prizes, such as a free service or product.
3 Med Spa Social Media Trends You Can’t Afford to Miss
The following social media tips for spas will help your business engage meaningfully with existing and prospective clients:
1. Utilize User-Generated Content
User-generated content (UGC) is gaining popularity fast. Today’s social media users are incredibly savvy and hyper-aware of marketed content, so they tend to put more trust in people rather than businesses. When one of your clients creates a post about how much they love your services, it can be more influential and meaningful to viewers than the content you create and share from your business account.
Highlighting UGC is one of the best ways to amplify your med spa on social media.
2. Integrate E-Commerce Shopping Capabilities
The surge of consumers finding products and purchasing through social media continues to boom. If your business offers e-commerce, consider implementing it into your social media strategy to optimize sales. Facebook and Instagram offer tools that make it easy to create an online shop and sell products from your account directly on their platforms. Social media platforms are a great place to offer eGift cards for users looking to buy gifts for loved ones or make use of special offers and book directly from their favorite platform.
3. Create Short-Form Video Content
Your med spa can use short-form video content to your advantage. On average, a person’s attention span lasts only 47 seconds, and short, engaging videos are an excellent way to connect with viewers. Instagram Reels are a terrific tool for sharing quick clips that garner more attention than static photos.
Some video content ideas to consider include:
- Busting myths about your services.
- Answering frequently asked questions.
- Sharing before and after clips of your services.
6 Spa and Salon Social Media Trends the Pros Are Using
Keeping your social media engagement high requires a thorough understanding of current social media trends in the industry and a proactive approach. Every detail, from which days of the week to post to what your audience is most likely to respond to, should be included in your strategy.
Use the following social media tips for salons and spas to manage your social media accounts like a pro:
1. Pick Your Days to Spark Interest
Allocating specific weekdays to share tips, offer motivation, or post tutorials is an excellent way to build your online audience. While some Monday motivation may inspire users, Tuesday may be for beauty tips, and Thursdays might be a good day to share some pro tips or introduce specials for the weekend. Designating specific post types to weekdays also makes structuring your social media campaign easier.
2. Include a Clear Call to Action
Let users know what the next step should be with clear prompts that make it easy for users to book appointments. Track the performance of different calls to action and make adjustments to find which resonate best with your audience.
3. Share Worthwhile Information
Position your spa or salon as an industry expert by posting hair and beauty tips and step-by-step tutorials that keep users engaged. The better your content, the more shares, thereby marketing your business and optimizing post engagement.
4. Determine Social Media Posting Frequency on Each Platform
Regardless of the social media platforms you have selected, it is recommended to post at least once a day. However, while you could post on a visual platform like Instagram up to seven times a day, it is generally better to limit Facebook posts to no more than twice a day. The idea is to stay in front of your audience while still maintaining high-quality content that doesn’t overwhelm their newsfeed.
5. Maintain Your Unique Brand Identity
Social media offers salon and spa owners a golden opportunity to showcase their services. Although social platforms are invaluable marketing tools when used correctly, it is essential to always maintain your brand identity and professional tone. Each post should be carefully designed to reflect your values and messaging and build audience trust while increasing brand awareness.
6. Automate and Plan Your Social Media
When it comes to social media marketing for salons and med spas, automation and planning tools can play a key role in making your business’s online presence a success.
Automation software makes it possible to do the following:
- Create scheduled posts to go live at optimal times for the greatest engagement
- Gather pertinent data and analytics for easy reporting
- Perform basic customer service tasks
Explore some of the advantages of using automation for managing your spa or salon’s social media:
- Save valuable time: Automated posting and customer service save your social media personnel time and energy that can go toward creating high-quality, impactful content instead.
- Post consistently: Planning your posts in advance helps your business update its accounts consistently with minimal effort.
- Greater access to data: Many automation tools offer users access to analytics that assist in optimizing posting schedules and gaining important insights about your followers.
If planning and running a successful social media campaign sounds like a full-time job, it doesn’t have to be! Meevo’s salon and spa SEO tools provide everything needed to post, monitor interactions, respond to questions, and make the most of social media sweet spots from one convenient place.
Inform and Engage Clients on Social Media with Meevo
Meevo can help your spa or salon optimize its use of social media with our online presence and search engine optimization solutions. We make updating your business’s Facebook, Google Business Profile, and other social platforms easy with automation tools for scheduling posts and enhancing engagement. Find out how easy it is to get the most from your social media campaigns, engage with followers, share information, and have fun all at the same time!
