Ready for new clients? You’ve come to the right place! You probably already know how crucial client retention is for your salon or spa, but attracting fresh new faces is equally important. Every beauty business experiences client turnover at some point and when it’s time to focus on growing your customer base, you’ll want to have some strategies in place to help you reach your goals. Follow along to learn more about all the ways you can effectively build your clientele!
What attracts clients to a salon?
Your reputation and reviews are of utmost importance when it comes to attracting new clients to your salon. Clients typically rely on recommendations from friends or what they can find online through stylists’ portfolios.
12 Tips on How to Build Clients as a Hairstylist:
Giveaways, contests, and branded hashtags are all amazing ways to generate some buzz around your business. Put together a small basket of retail products, offer a free service, or even create a themed giveaway bundle relevant to the season or a holiday.
Promote your giveaway both online through your website and social channels, and don’t forget to give it the spotlight on-premise, too so everyone knows about it. As part of the giveaway requirements, ask participants to tag two friends, re-share your post to their story, and use your custom business hashtag to enter! It’s one of the fastest way to spread the word that your salon or spa is a wonderful place to go for beauty and wellness, but also that you care for and give back to your clients.
Update your website and digital listing profiles with fresh content and pictures every so often to help boost your ranking position and visibility online. Search engines are more likely to recommend your business if they know you’re making frequent updates and putting in the work to get noticed more!
In addition to managing your online reputation, you should also update your website to match your brand aesthetic and messaging so you make a great first impression on new clients. Make sure it’s easy to navigate, that pricing is available to view, that all of your services offerings are up-to-date, any special offers or deals happening, and that you maintain a clean and professional look and feel, and that there is a clear call to actions that ask website visitors to book appointments.
Don’t underestimate the power of word-of-mouth marketing when trying to attract new clients to your salon or spa. Your reviews speak volumes about how you operate your business, the staff you employ, the guest experience, and so much more.
When it comes to online reviews, the more the merrier. Get in the habit of asking every single customer to leave feedback on their service and let them know how important reviews are for your business. According to a recent survey, 9 out of 10 customers read reviews before purchasing and 58% said they would pay more if the brand had good reviews. You never know what raving testimonial might introduce you to new clients!
How do you make your salon or spa the talk of the town? By crafting a truly phenomenal guest experience! This should be at the forefront for your entire team, whether they’re dealing with new clients or existing ones.
Rolling out the red carpet and catering to your guests’ preferences creates a memorable encounter they’ll likely speak very highly about to friends and family. From the initial booking to the moment a client walks out the door after a service, they should feel valued, comfortable, and of course pampered!
Co-marketing is a great way to meet new clients and promote your beauty business. Try to build connections with other local businesses in the area and also look for mutually beneficial opportunities within your existing network.
Start by jotting down a list of local businesses that might be worth reaching out to like yoga studios, coffee shops, smoothie bars, gyms, etc. Ask if you can hang a promotional sign in their lobby and provide them with exclusive discount cards to give to customers. Co-marketing is a give-get partnership so be sure they’re also getting something valuable out of the exchange.
Many businesses (not just in the beauty industry) are finding ways to give their brand a competitive edge by offering more unique and flexible service options. This is a great way to set your salon or spa apart and draw in more new clients.
Consider hosting after-hours events like a styling master class or makeup tutorial with food and drinks provided to make it an eventful evening. Personalized photoshoot services could also be an appealing option that your competitors probably don’t provide.
If you’re on Instagram or TikTok, you’re likely already following a few influencers. Believe it or not, 61% of consumers trust influencer recommendations over the 38% that are more trusting of brand-produced content.
Identify influencers local to your area who have a strong following and good engagement from their audience. Start by sending an outreach message letting them know you’re interested in collaborating. If they’re on board with the partnership, invite them to your salon or spa so they can get a feel for your brand and discuss the nitty gritty details from there.