Meevo’s August Update: Elevating Your Social Strategy & Visit Note Clarity 

For our August 2025 release, we caught up once again with Andrew Clarke, VP of Product Strategy, to talk through what’s new in Meevo. He shared the enhancement he’s most excited about, how it can make a real difference for businesses like yours, and let us in on a hidden gem that stylists, estheticians, and med spa professionals will find especially useful when working with color formulas & client notes. 

Q: What’s your favorite enhancement in this release? 

Without a doubt, that would have to be our new Advanced Online Presence Management solution. It takes Meevo’s social tools to an entirely new level, giving businesses more control, more insight, and more ways to connect with clients online.

Now, you can schedule custom posts for each platform, use AI to generate captions, preview posts before they go live, and even include videos. There’s also a new visual content calendar that makes it easy to map out your social strategy at a glance.

Beyond posting, you can monitor and respond to Facebook and Instagram comments directly from Meevo, track performance with more than 70 social metrics, and see the big picture in a brand-new Social Summary Dashboard.

And for businesses competing locally, we’ve added powerful competitive intelligence tools. You can identify who’s showing up in local search, compare ratings and rankings by keyword or geography, and even see where competitors are buying ads against your top keywords. For visibility and reputation, it’s a total game-changer.

Q: How will businesses benefit from this feature? 

This really streamlines online brand-building. Whether you run your own social or you’ve outsourced those duties, having everything in one place saves time and lets you focus on what matters most—engaging with clients and tracking results. 

The competitive insights are especially valuable in crowded markets. If you’re trying to stand out in local search or understand how you measure up against others, this gives you the clarity you need. It’s a secret weapon of sorts that really gives you a leg up on the competition. It’s about turning your online presence into a real advantage, not just checking a box. 

Q: Is there a hidden gem in this release that all Meevo users should know about? 

Yes—and I think it’s one our users will love, especially those working with custom templates or detailed client notes. 

We’ve updated both the Appointment Listing with Visit Notes and the Client Visit Note Report to support rich formatting. That means your notes can now display with color, bulleted or numbered lists, bold or italicized text, and other formatting from your original templates. 

It might sound small, but it makes a big difference. Notes are easier to read and more useful in the moment, whether you’re double-checking a color formula at the chair or referencing treatment steps during a client follow-up. For businesses that rely on clear, detailed documentation, this adds a new level of consistency and client care. 

We want to thank all our Meevo users for continuing to share feedback in the Ideas Portal. These enhancements are a direct result of your input, and we continue to build them because of you. Please continue to share your feedback through the Ideas Portal, and let us know your thoughts on these new changes in our Facebook Community! 

This release may be smaller, but that’s because we’re focused on big things ahead, including new client communication tools and purchase order integrations with distributors. We can’t wait to share what’s next! 

Not a Meevo client yet?  Get your free demo today to start working smarter, not harder.