Setting Goals for Your Salon Employees

Growing a salon or spa is rarely about one big move. It is the compounding effect of consistent improvements: a few more new clients each month, stronger rebooking, healthier retail performance, and a team that understands what “great” looks like before the year ends.

Meevo’s goal-tracking features are designed to make that kind of progress measurable. You can set goals for the business, departments, and individual employees, then monitor progress using built-in dashboards and comparisons that keep everyone aligned.

Why Goal Tracking Matters For Salons & Spas

Goals are only useful if they create better decisions. The emphasis is not just on setting targets, but on using tracking to determine whether you’re progressing or need to adjust.

Goal tracking at your salon supports decisions like:

• Changing your marketing strategy based on what’s driving bookings and guest requests
• Adjusting business hours based on demand and productivity
• Determining who to promote using performance data like reviews or rebooking rate
• Deciding whether to open a new location by tracking sales and bookings over time

In other words: Goal tracking isn’t “extra admin.” It’s a way to turn daily activity into operational clarity.

What Kinds of Goals Can You Set in Meevo?

You can set goals across multiple categories, including:

• New clients per month
• Frequency of visits
• Target retail sales
• Request rates

Additional goal categories are available for individual staff, such as five-star ratings, average ticket total, productivity, retail & membership sales, and request rates.

This mix matters because it helps you balance three priorities at once: growth (bringing in new clients), durability (driving repeat visits, rebooking, and retention), and profitability (boosting retail performance and average ticket).

Step 1: Define Business Goals & Make Them Actionable

Meevo’s goal-planning approach focuses on setting monthly goals and then breaking them down based on scheduled work hours into smaller timeframes. Meevo helps you set and assign monthly goals and calculate those targets down to the week or even the day.

Step 2: Create Department Goals to Drive Aligned Performance

If you manage multiple service lines (hair, nails, skin, massage, injectables, front desk, etc.), department-level goals create clarity without forcing every team to chase the same numbers.

You can set specific goals for each department and use KPI reporting to evaluate performance, including how results compare to last year and which departments are most successful.

What This Unlocks Operationally

• You can set goals that match each department’s controllables (e.g., request rate for one group, retail add-on rate for another).
• You can identify where salon training, staffing, or scheduling changes will produce the best return.

Department goals are often the missing link between leadership targets and what teams actually do all day.

Step 3: Empower Employees with a Goals Dashboard

The Employee Goals Dashboard is a way to give your team ongoing visibility into performance without waiting for formal reviews.

When you set goals through Meevo, you & your employees can:

• Access a Goals Dashboard to track individual and inter-departmental achievements
• See how close or how far you are from meeting
• Set specific targets like rebook rate or average ticket goal
• Track progress using charts and graphs

Why This Matters for Leadership

When employees can see progress in a clear dashboard, coaching becomes more specific:

• Nebulous feedback like, “You should sell more,” becomes more concrete: “Here’s how your average ticket is trending, and here’s what we can do this week to improve it.”
• Less guesswork, more measurable performance adjustment.

This structure is especially useful in seasonal businesses, because it gives you context: Are you truly underperforming, or simply moving through a historically softer period?

Identify Top Performers

With Meevo, setting up staff goals is straightforward because you can start with what you already know: how each team member is performing today. And it gets easier over time. Each year, you can reference last year’s goals alongside actual performance, so you’re not starting from scratch. You’re building smarter, faster goals year after year based on real trends, proven outcomes, and where each team member has the most room to grow.

Short-Term vs. Long-Term Goals: How To Choose the Right Mix

You should definitely be tracking both long-term and short-term goals. An example of a long-term goal would be increasing frequency of visit or rebooking percentage over a 12-month period, and a short-term goal would be raising product sales

A Simple Planning Framework

• Long-term (annual or quarterly): the outcome you’re building toward
• Short-term (monthly): the measurable performance drivers that add up to the long-term outcome
• Weekly check-ins: your pace and priorities (what you’ll adjust & what you’ll put more steam behind)

This helps you avoid a common trap: setting an annual goal that is not connected to weekly behaviors. You have to have roadmap of Point A to Point B, and short-term goals act as your dotted line.

Turning Goals into Better Decisions: 4 Real-World Scenarios

Here are several business decisions that Meevo’s goal tracking can support, and what those look like in practice.

1. Change your marketing strategy

If you’re tracking guest requests and can see what’s driving bookings, you can reallocate effort toward the channels that are producing demand.

2. Adjust business hours

When sales and bookings are climbing and your team is fully booked, you may need expanded hours to meet demand; when demand softens, you can tighten hours to conserve resources.

3. Determine who to reward

When performance data (like rebooking rates or reviews) indicate an employee is consistently in demand, it can inform staffing decisions.

4. Decide whether to open a new location

Tracking monthly sales and bookings can help you evaluate whether growth at your current location is steady enough to justify expansion, as well as the correct steps to take to make it happen.

Goal Setting Isn’t Pressure. It’s a Clear Path Forward.

Meevo’s goal-setting capabilities are built around a straightforward idea: Set clear targets at the business, department, and employee level, then use dashboards and comparisons to understand progress and adjust accordingly with confidence.

If you want goal tracking that supports day-to-day decisions, rather than just end-of-year reporting, Meevo’s Goals tools are designed to keep performance visible, measurable, and actionable across your team. Want to see it in action for yourself? Click below to get your free demo!