Gift-giving has changed, and Meevo’s eGift solution is the perfect way for your salon, spa, or med spa to keep up. Whether it’s for holidays, birthdays, Mother’s Day, or just because, digital gift cards offer your clients the convenience they want while giving your business a boost in revenue. Use our fabulous gift card ideas and templates for your spa or salon to amp up your messaging and sales!
Leverage the flexible power of eGift cards. These small but mighty tokens give your salon or spa an edge during high and low seasons. Best of all, it makes managing multi-location enterprises a breeze. Clients can redeem their gift cards at any of your locations, and you can track all transactions through one unified dashboard. It doesn’t get much better than that!
Need a Sample Gift Card Template? Not with Meevo!
Unlike traditional gift card samples that require customization from scratch, Meevo comes preloaded with a library of designs so your clients can select gift cards for any occasion. These gift cards can be tailored to fit any recipient or occasion, from a Sweet 16 treat to a birthday spoil for someone special. All you need to do is upload your salon or spa logo to keep your branding front and center, and voila! The rest is easy.
Follow these simple steps to create impressive professional eGift cards:
- Pick an occasion: Our recently refreshed eGift platform lets you choose a design that corresponds with the occasion, from holidays to bridal events. You will also find general templates that can be used as part of your loyalty program or to celebrate a milestone for your business.
- Customize your salon or spa gift card: We know there are no one-size-fits-all businesses or clients, so why should your gift cards be any different? Use Meevo tools to reflect your brand’s unique style by personalizing your brand colors, adding your logo, or even including personalized messages.
- Choose a delivery option: Our management tool lets clients email, print, or pick up their gift cards, and you can even resend them in case a recipient loses their certificate.
Add Personalized Touches with Ease
Do you need a gift card email template that includes some personal touches? No problem! Harnessing smart technology, Meevo delivers relevant, personalized, automated messages at the perfect time. Never miss a client’s birthday again! We’ve got you covered, and your clients will be delighted that you thought of them with a special message and treatment discount. Our system lets you customize every aspect of your salon or spa gift cards, including:
- Personalized greetings: Include the client’s name and other details from their profile at the touch of a button.
- Smart timing: Schedule messages to celebrate milestones or offer specific specials.
- Custom messages: Choose from our preloaded library or create your own.
- Tailored offerings: Customize gift cards to align with services generated from client history and preferences.
- Brand consistency: Keep your branding consistent across multiple locations.
- Automated follow-ups: Send reminders to redeem or book services or as post-treatment thank yous.
6 Tried and Tested Ways to Make eGift Sales Work for You
So, how can you maximize eGift sales and keep those purchases flowing year-round? We’ve rounded up six smart and actionable strategies you can implement, plus creative promotion ideas to help you drum up more eGift sales like a boss!
Whether it’s for last-minute shoppers, attracting new clients, or encouraging repeat business, eGift cards are a simple yet powerful tool to drive sales and boost client loyalty.
1. Create Enticing Holiday Promotions
Holidays are the prime time to promote your eGift offering. With the frenzy of last-minute shopping, you can position eGift as the perfect solution for clients looking for an easy yet thoughtful gift that won’t have them scouring stores. Offer special incentives that make it easy for your clients to choose eGift over other gifting options.
Promotion Ideas:
- Holiday BOGO Deals: “Buy a $100 eGift card, get a $10 bonus eGift card for FREE.” This is a great way to incentivize purchases and encourage your clients to treat themselves while shopping for others. It’s a win-win!
- Flash Sales: Run a 48-hour flash sale during peak holiday shopping weeks, offering an extra $10 with every eGift purchase over $50. Use social media and email campaigns to create more buzz and urgency—hello, reshare opportunities!
Did You Know? According to the National Retail Federation, gift cards remain one of the hottest items on consumers’ wish lists. With eGift, you can tap into this trend and make gifting easier for your clients!
2. Make eGift Part of Your Loyalty Programs
Encourage your loyal and longtime clients to purchase eGift cards by bundling them together with your loyalty program. Rewarding clients with points or exclusive discounts when they buy eGift cards will help make it even more enticing to support your business.
Promotion Ideas:
- Double Loyalty Points: Offer double loyalty points for every eGift purchase during the holiday season or special occasions like Valentine’s Day or Mother’s Day. The added bonus will encourage more purchases and help keep loyal clients connected.
- VIP eGift Discount: Give your VIP members access to eGift promotions, like “Save an exclusive 15% on eGift purchases in December.”
- Add a Bonus Gift Card for the Purchaser: Reflect the love back to the purchaser by sending a bonus gift card after they have checked out. Surprise their kindness with a special treat that will quickly make them book their next appointment with you.
Did You Know? Gift cards often bring in new customers, and studies show that more than half of recipients spend more than the card’s value. Use this opportunity to convert gift card recipients into long-term clients.
3. Run Exclusive Social Media Campaigns
Your social media platforms are a great way to drive eGift awareness. Running interactive campaigns or giveaways can help you increase visibility, engage your audience, and get clients excited about purchasing eGift cards for loved ones.
Promotion Ideas:
- Social Giveaway: Run a holiday or birthday-themed giveaway where clients can nominate a friend for a free spa day or salon treatment. To enter, they must tag the friend they’d gift it to, which spreads the word about your eGift option.
- Influencer Collaboration: Partner with local influencers to promote your eGift cards. Offer them a free treatment in exchange for sharing their experience and promoting your eGift on their platforms.
Did You Know? Consumers increasingly shop online, with 45% of gift card sales now purchased digitally. Tap into this growing market by promoting eGift on your social channels, website, and email campaigns.
4. Offer Seasonal and Occasion-Specific Deals
People are always looking for the perfect gift for holidays, birthdays, anniversaries, and other special occasions. Leverage these times by creating season-specific eGift promotions and deals that make it hard for clients to pass up.
Promotion Ideas:
- Mother’s Day Special: “Give Mom the gift of relaxation! Buy an eGift worth $100 or more and receive a free upgrade to a deluxe treatment package.”
- Birthday Bonus: Offer a free service upgrade (e.g., deep conditioning treatment or massage enhancement) to clients who purchase an eGift for someone’s birthday.
Did You Know? Meevo’s eGift platform offers 100% digital convenience, making it easy for clients to purchase anytime, anywhere—from your website, social media link, or email.
5. Turn Gift Card Redemption Into Repeat Business
eGift cards are a great way to get new clients through your door, but the real magic happens when they return again and again. Make sure your eGift recipients are incentivized to rebook by offering special perks when they redeem their gift cards.
Promotion Ideas:
- New Client Redemption Bonus: Offer new clients who redeem an eGift card a discount on their second service. For example, “Use your eGift now and receive 20% off your next appointment!”
- Referral Program: Encourage clients to refer a friend by offering a bonus eGift when their friend redeems their eGift card. This helps you retain the recipient as a future customer while expanding your client base.
Did You Know? Meevo’s seamless integration allows you to easily track eGift purchases and redemptions while syncing with your sales data, making it easy to monitor the success of your promotions.
6. Take Advantage of In-Person Marketing
Marketing campaigns often focus on social media and targeted email shots to boost sales. A great benefit of gift cards is they can be sold online or offered to the guests in your chairs. Add signs at the front of your salons and spas, and remind staff to update clients about holiday promotions or service offers. After all, who wouldn’t appreciate a gift card for a luxurious pamper session or style makeover? It really is the ideal gift for anyone and any occasion!
Transform Your eGift Card Templates with Meevo. Ready to Get Started?
Meevo’s eGift solution is the perfect way to boost sales, bring in new clients, and keep your loyal guests coming back for more. With creative promotions and thoughtful campaigns, your eGift cards can become a must-have for every occasion.
Don’t miss the opportunity to leverage eGift during every season of the year. You don’t need a reason to position your gift cards as the ultimate gift for anyone. And if you’re not a Meevo client yet, see what you’re missing and how we can help with a free consultation!
