Tips for Turning Service Providers into Summer Revenue Generators

Summer brings quieter days, but that doesn’t mean business has to slow down. Clients are still booking, they’re just more selective about how they spend their time. That makes it the perfect moment to lean into adding to your summer revenue with seasonal services, offer smart add-ons, and create real value with each visit.  

This is where your team plays a key role. With the right training and support, service providers can confidently upsell treatments, recommend products, and secure bookings before clients leave. When you set clear goals and offer tools that make it easier to sell, you turn a slow patch into a summer revenue opportunity.  

With the right strategy in place, the season can be as or more profitable than your busiest months. 

Why Your Team Is the Key to Summer Revenue Growth 

Summer can be a slow season unless your team knows how to make the most of every client who walks through the door. Well-trained, confident staff can turn a single visit into multiple sales by offering add-ons that make sense this time of year, like humidity-induced frizz-fighting treatments, after-sun skincare, or travel-size product kits.  

When your team knows how to talk about these services and suggest them naturally, clients are more likely to say yes. By encouraging rebookings before clients head out on vacation, you avoid big gaps in your calendar. The more prepared your team is for summer selling, the more money your business brings in, even when foot traffic is lighter. 

Setting Team-Focused Summer Revenue Goals 

Transform summer into one of your strongest seasons by setting clear and measurable team goals. These goals should be tied to revenue-driving tasks like selling seasonal treatments, prebooking clients and increasing retail sales. Ensure your team knows exactly what they’re working toward and how it impacts the business.  

Share updates regularly and recognize progress to keep motivation high. Visibility and accountability are key. When your service providers can see where they stand compared to objectives, they’re more likely to stay engaged and aim higher.  

Meevo can help you assign individual or team goals and track progress with customizable dashboards. Embrace an easier way to keep your team aligned and focused—even during slower seasons.  

Training Service Providers to Sell Summer Packages 

To sustain and grow your spa or salon’s summer revenue, your team needs to know how to sell effectively. Train them to look for opportunities in every appointment and make recommendations that truly benefit the client.  

You can help them toward this goal with: 

• Training: Host regular training mornings to educate staff on selling techniques and new products. Offer additional sales tips for new salon and spa staff. 

• Role-play: Practice role-playing with your team so they can be prepared for various scenarios. 

• Expertise: Ensure team members are knowledgeable about the products and how they can benefit the client. Suggestions should be tailored to the client’s specific needs.  

• Resources: Make sure your team has access to product brochures, online resources and videos that showcase the products in greater detail.  

Salon and Spa Sales Training Ideas 

Explore top ideas for maximizing the benefits of your sales team training initiatives to promote revenue growth all summer long below.  

Train Providers on Effective Spa Conversation Techniques 

Selling starts with the right conversation. Help your team build trust and learn to read the room. Teach them to ask open-ended questions like: 

• What are you doing for your skin this summer?  

• How is your hair holding up in the heat? 

Encourage your team to drive seasonal retail sales for your salon or spa by recommending loyalty programs, promoting limited rewards and inviting clients to refer their friends. This way, they can turn regular conversations into revenue-generating moments.  

Then teach them to listen for cues to make tailored suggestions. Practice phrasing that sounds natural and helpful while avoiding anything that sounds scripted or salesy. When they lead with care and curiosity, their recommendations will feel personal and not like a pitch. 

Teach Your Team Salon and Spa Upsell Strategies 

Upselling is all about recommending more value to the client and enhancing their experience by giving them better results, which brings in more revenue.  

To upsell effectively, suggesting upgrades based on client needs, not just the price, is important. It’s also essential to focus on the benefits. For example, “This gloss treatment will lock in the color we just added and keep it from fading in the summer sun.” 

Encourage service providers to offer one clear upsell per client to start, based on their judgment, not push every add-on, every time. Here are a few examples: 

• Add a keratin smoothing service to a blowout for a discounted rate 

• Upgrade to a hydrating mask during a summer facial for a fraction of the original cost 

• Offer longer massage time or hot stones during a basic massage for a discounted rate 

Educate Service Providers on Salon and Spa Cross-Sell Strategies 

Cross-selling involves suggesting a different service or product that pairs well with what the client already booked. It’s not an upgrade—it’s an add-on that completes the experience or supports results at home.  

To do it effectively, your team must listen to client concerns and lifestyle cues. For example, they might mention going to the beach. Then, your team can recommend related solutions. They could say something as simple as, “Since you’re heading into the sun, let’s protect your skin with an antioxidant facial.” Or, they can recommend travel-size hair or skincare products for clients going on vacation. 

For this type of selling, providers will need to: 

• Learn to connect the dots: When clients book a certain service or have a need, providers need to think critically about what products make the most sense and what to recommend. 

• Build product and service knowledge: Educated team members can make quick, informed suggestions.  

• Don’t oversell: Highlight one or two cross-sell options during each service, not a long list.  

Offer Sales Incentives for Team Members 

Friendly competition is a great way to keep your team engaged and focused when business is quiet. Set clear, achievable goals for your team, like most products sold, highest rebooking rate, or the most summer service upgrades. Give your team rewards like gift cards or paid time off. 

Competitions promote vibrancy and boost morale, while giving providers something fun to work toward beyond daily routines. They also help reinforce the habits that drive revenue like upselling, cross-selling and prebooking.  

Meevo’s employee management tools make it easy to track individual performance and run competitions without the guesswork. You can monitor metrics in real time and highlight top performers for rewards. You can also keep your team focused with clear data that everyone can see. 

Empower Your Team to Keep Summer Revenue Flowing with Meevo 

Slower months do not have to mean less revenue. With the right planning, team engagement, and tools from Meevo, summer can become a season of opportunity.  

From custom goal tracking to detailed key performance indicators, Meevo simplifies business management. Leverage real-time data and artificial intelligence to see big impacts on your bottom line.  

Get a free demo to learn how Meevo can empower your business.