Holiday Marketing for Salons and Spas: Prebooking Packages and Promotions 

Marketing is a big part of attracting attention and increasing revenue for your spa or salon, and it’s especially helpful around the holidays. Prospects and clients alike are prepping for parties, pampering, and a new-year refresh. 

While you can count on your reputation to bring in bookings, prebooking packages and promotions can bring even more people to your door. 

4 Spa and Salon Holiday Calendar Tips

Booking and prebooking strategies are powerful for spas and salons during any busy season. Explore these tips to master your holiday calendar this year. 

1. Use 24/7 Online Booking

If you do one thing to prep for the holidays, focus on your booking options. As the holiday season ramps up, ease is a huge win for businesses, and 24/7 online booking is the way to offer it. Rather than carving time out to make a call, people can schedule an appointment any day, any time.  

Another perk of online booking? It connects right to your calendar, so it’s clear who you’re seeing, when, and for what service. With online booking squared away, you have a great foundation for providing holiday specials. 

2. Offer a Prebooking Special

Prebooking incentives for salons encourage clients to request appointments early, making it easier for you to fill out your appointment book for the holiday. Design these specials any way you’d like, and you can make them align with some of your salon’s holiday marketing ideas. For example, if you want to push full cut and color services, you might offer a discount on that service for booking early. 

If your spa or salon only allows booking in advance up to a certain point, your prebooking period might be slightly longer than your normal window. Getting appointments booked far enough ahead can also make it easier to manage employee scheduling for the season.  

3. Count on Automated Waitlists

If you offer a prebooking special, you might find your appointment book fills up fast. As an extra layer of booking support, use an automated waitlist. Rather than relying on call-back confirmations, an automated waitlist connects to your schedule and responds to changes or gaps by messaging the person at the top of the waitlist. Offer more opportunities for clients who don’t schedule early enough and protect your time & revenue for unexpected cancellations. 

4. Create Personalized Booking Experiences

Building relationships with returning clients is valuable, and it can be especially helpful during the holidays. Create a personalized booking experience for returning clients with recommended services based on appointment history. When your returning clients hear about your holiday promotions, they can book their preferred appointment in seconds. 

Salon and Spa Holiday Packages & Promotions

After you’ve set up your spa or salon’s prebooking for the holidays, it’s time to think about deals and promotions. Consider your larger goals for the season. Whether you’re looking to increase your client list or boost your revenue, your promotions can help you meet these objectives. 

Push Gift Card Sales

A gift card is the promise of a future sale. What better time to promote them than the gift-giving season? With your appointment book full for the month, there’s bound to be at least one person looking for a last-minute gift, and your gift cards will save the day.  

You can make them front and center at your spa or salon locations with displays at the entrance or near the front desk. Incorporate promotions into gift card sales to encourage purchases, such as a BOGO deal: purchase a $50 gift card, get a $5 gift card free. These promotions can be that extra push to get your clients to buy, and the gift receiver may just become a new loyal client. 

Lean on Limited-Time Promotions 

Limited-time promotions encourage people to act fast, which makes it easy to drum up business. Your holiday promotions might include a discount for prebooking in late October or a deal centered around the days between Christmas and New Year’s Day. You can even incorporate free add-ons when certain services are booked, like a free face mask with a massage.  

However you choose to go about your limited-time promotions, make sure your discounts are in line with your goals. For instance, if you’re looking to increase revenue, you can include a free add-on to one of your more expensive services to incentivize bookings. 

Offer Special Packages for Loyal Clients 

The holidays can be a great time to bring in new clients, but your existing clients also deserve a little love. Beyond your general holiday promotions, you can extend special packages and promotions to your most loyal customers. 

You have a lot of freedom for these loyalty promotions. You can offer discounts for all services or “secret” services that the general public doesn’t have access to. Let’s say you plan on rolling out a new facial regimen at your spa in the new year. Give your loyal clients a chance to book that service early to get them excited for the official release and make them feel special.  

Introducing memberships can also be a great way to show gratitude to your loyal client base. These programs can come with special access to services all year long, more flexibility in scheduling, or priority waitlisting. Whether you introduce these memberships for the holiday or build exclusive seasonal discounts into the program, your loyal clients are bound to book.  

Have Fun with the Holiday Theme

The holiday season is the perfect time to run with a theme for your promotions (and be unapologetically punny if that’s your thing). Get inspired with these ideas: 

• Bring on the Mistle-glow: 20% off brightening facials all December 

• We’re dye-ing to meet you: $10 off color treatment for new clients this holiday season 

• 12 Days of Beauty: Full nail sets are 10% off during the first 12 days of December 

• New Year, New ‘Do: Get a $20 gift card for booking a full cut & color before January 1st 

Once you’ve nailed your messaging on top of your promotions, get to advertising. Lean on social marketing, mailers, or email campaigns to share your deals before December rolls around. October is usually a great time for these announcements, but you can also create calendar reminders for regular posting for the weeks leading up to the holidays. 

Maximize Salon Revenue During the Holidays with Prebooking & Promotions 

The holidays present some great revenue opportunities for your beauty business. Nurture these opportunities with prebooking and promotions to incentivize specific services, encourage gift card sales, and foster client loyalty. Start brainstorming ideas to prepare your salon or spa for its next holiday season. Need a hand with that? Meevo‘s got you covered. Click the banner below to get your free demo!