2026 Salon Pricing and Package Playbook: Trending Services, Pricing Steps, and Client-Friendly Scripts 

In 2026, salon owners and managers must be able to adapt quickly and make informed decisions about their packages and pricing. As client expectations shift and the demand for specialized services rises, inflation and competition are tightening margins.  

This playbook gives you a clear, actionable framework to update your service menu and build profitable packages that reflect your value.  

Identify Trending Salon Services 

To keep your salon menu relevant and profitable, you can spot service trends quickly by: 

• Reviewing industry reports and leading salons’ menus: Cross-reference reputable market forecasts with leading salons’ offerings. Prioritize services in your research and competitor menus for a big-picture view of where the industry is heading in 2026.  

• Gathering client feedback: Use surveys, post-visit questionnaires, and informal conversations to ask clients what new services they want. Use Meevo’s email marketing solutions to create automated email campaigns to send to clients after a visit. If multiple clients ask about a service you don’t offer, you can add it. 

• Monitoring social media and influencer content: Watch for recurring themes in beauty influencer posts, viral service videos, and hashtags related to hair and beauty trends. 

• Evaluating service performance data: Review your booking and sales data to identify popular services. Use salon management software like Meevo with integrated reporting to track real-time service sales and costs across all your locations. 

For 2026, several clear salon and spa trends have emerged, including: 

• Scalp health and wellness: Offer scalp facials, detox treatments, and holistic care add-ons to capitalize on this growing trend. 

• Express services: Add quick color, glossing, bond repair, and styling upgrades to attract clients who want convenience and fast results. 

• Technology use: Use AI-powered tools to provide personalized service recommendations and streamline the client experience. 

Create Irresistible Salon Service Packages 

Bundling your services into well-designed packages helps increase client spend, boost loyalty, and differentiate your salon. 

Salon and Spa Care Package Ideas 

Combine your most popular treatments into themed packages that address specific client needs. For example: 

• Total scalp reset package: You could create a package that focuses on renewing scalp health, including a scalp facial, detox treatment, and nourishing mask. 

• Express glow-up: Create a package with a quick color, glossing, and blowout. 

• Sustainable beauty ritual: Build a package that combines vegan color, eco-friendly styling, and deep conditioning to address the need for sustainability and healthy-looking hair. 

3 Tips on Bundling Services 

Here’s how to provide value to your clients while enhancing profitability: 

1. Pair core services: Increase perceived value by combining core services, such as haircuts or colors, with high-margin add-ons, such as bond repair. 

1. Solve a problem: Offer packages that solve a problem or deliver a transformation, rather than just listing services together. 

1. Bundle services booked together: Use client feedback and booking data to identify which services clients often book together.  

Tiered Spa and Salon Package Ideas 

Tiered packages give clients more choice and encourage upsells. For example, entry-level bundles for price-sensitive clients often include basic services like a haircut and blow-dry.  

A premium bundle could include popular treatments or upgrades, such as a haircut with glossing and scalp massages. The all-inclusive package can include exclusive perks, such as a haircut, balayage, bond repair, a luxury mask, and priority booking.  

Allow clients to personalize their packages with targeted add-ons, such as a scalp detox when booking a hair treatment or express styling when booking a scalp treatment. 

Price Your New Salon Services for Profit

Here are the expenses you’ll need to consider: 

• Fixed costs: These are your consistent monthly expenses, such as rent, utilities, insurance, and staff salaries. 

• Variable costs: These change based on how many services you perform — product usage, supplies, and commissions. 

• Hidden costs: Remember less obvious expenses like equipment maintenance, marketing, and software subscriptions. 

Add up all these expenses to determine your total monthly outlay. Divide by the average number of services you perform each month to get your baseline cost per service. 

Research Your Competitors and Set Value-Based Pricing 

Assess the salons in your area with a similar target market and service level, and note the price range for comparable services. Then, factor in your unique value, expertise, and client experience. For instance, if you offer premium products, advanced techniques, or a superior environment, your pricing should reflect that. Communicate this value clearly in your menu and during consultations. 

Check Your Salon’s Profit Margins 

Check margins to verify that your salon’s prices are high enough to cover costs and deliver a healthy profit while offering value to your clients. It involves double-checking your profit margins after calculating your costs and setting prices to ensure you’re not undercharging. This simple margin formula can help:  

Service price = (total monthly costs / number of services) × (1 + desired profit margin) 

Review your pricing at least twice a year, or when costs or market conditions change. Get client feedback on perceived value and monitor booking trends. For example, if a service is always booked out, you could increase the price. 

Communicate Salon Service Menu Updates 

Clear, proactive communication is essential when you update your salon menu. Clients appreciate transparency and want to understand the value behind new services or pricing. Here’s how to ensure your updates are seen, understood, and well-received. 

Update Your Marketing, Website, and In-Salon Materials 

Ensure your online service menu is always current and use clear descriptions to highlight new or featured packages. Clients appreciate when pricing is transparently displayed. Consider doing the following: 

• Refresh printed menus, signage, and promotional displays at your front desk and styling stations. 

• Use table tents or posters to spotlight new packages or limited-time offers in your salon. 

• Update your package details on social platforms and quickly respond to online search inquiries using Meevo’s Online Presence Management tool. 

Equip Your Team with Client-Friendly Scripts 

Your team is the face of your salon. How they communicate menu updates, new packages, and pricing changes impacts client trust and retention. You can help them by providing scripts that focus on client benefits and value. Well-crafted scripts ensure every client receives a consistent, professional message, no matter which team member they interact with.  

Scripts inform clients about new services and make rebooking the natural next step. Use rebooking scripts as a standard, client-focused practice, not a sales pitch. Tie rebooking to client results and convenience. For example, you could say, “To maintain your color and keep your hair looking its best, I recommend we schedule your next appointment now to secure your preferred time.”  

Use Meevo to streamline the process with Meevo’s Convobar®. Your team members can quickly check future availability and book the next visit before the client leaves, using voice activation or typing from their smartphone or tablet. 

Empower Your Salon for Success in 2026 

Stay proactive, client-focused, and adaptable to set your salon up for success. Book a demo to see how Meevo can help you achieve your goals in 2026 and beyond.